Mercury360 and Ciocco Latte focus on real friendship, in a new campaign for Dr. Oetker

Cristina Blanaru Creativity

Romanian integrated agency Mercury360 signs the communication campaign for the launch of 2 new hot chocolate assortments from Dr. Oetker: Ciocco Latte Rum and Ciocco Latte hazelnuts.

The integrated communication campaign started in February, with a TV ad developed locally. The TV communication, that lasts 6 weeks and is declined on the main Romanian TV channels, is completed by executions in online (website, web banner, Facebook), print and points of sales.

The communication idea is based on the real friends company joy and the delights offered by a dense and creamy dessert, easy to prepare at home.

Campaigns idea reached us  on the couch from the creative department, looking for insights about friendship in our own memories. We found the simple truth that really good friends are gathering together not only for parties, but also in normal circumstances. This is why we decided to position Ciocco Latte as the real friendships dessert.

Working together with the director and the production house ran smoothly and the result is visible: a TV ad full of life, that has the power to make the viewers feel the familiarity and warm of the meetings between good friends

Ionut Rusu

Creative Group Director Mercury360

Mercury360 people working on the campaign are Oana Serban – Account Director, Alina Bolfos – Account Manager, Denisa Catana – Account Executive, Mihaela Tantas- Strategic Planning Director, Liviu Turcanu – Creative Director, Ionut Rusu – Creative Group Director, Ovidiu Juravle – Art Director, George Lupeanu- Copywriter, Dan Cretu-Copywriter, Daniel Strugariu- Junior Art Director, Laura Nica – Digital Project Manager, Marian Ionescu- Social Media Coordinator. From Dr. Oetke,  Laura Vasile- Product Manager and Stefania Sofronie – Marketing Manager were involved in the campaign.

Mercury360 is one of the biggest integrated consultance, marketing and communication integrated agencies in Romania and the most performant local independent agency. Founded in 1993, the agency started as Mercury Promotions. It has extensive experience in running integrated and specialized communication projects. Nowadays, Mercury360 has a portfolio that includes clients such as Ursus  Breweries, Coca-Cola, Nestle, Nestle Professional, Western Union, Ferrero Romania, Dr. Oetker, Albalact, JTI.