Lowe Group Romania launches Lowe Medic One, with Oana Cociasu as Managing Partner
Medic One, division specialized in medical communication within Lowe Group Romania, becomes, starting March 7th, an independent company part of the same group. Previously, the division was part of Lowe&Partners.
By launching as an independent agency, Lowe Medic One becomes the only company fully dedicated to medical communication on the Romanian market. The new agency will be managed by Oana Cociasu, as Managing Partner.
Medical communication market is a very dynamic one, a thing reflected also by the communication investments made and that placed this industry on the 1st position in advertisers top in the last 2 years. That is why we considered it is suited to launch a dedicated agency, built around the specific needs of this industry. Together with Oana, that is has a medical formation and that is our partner for more than 12 years, we decided to consolidate Medic One business in a more extended formula compared to the one we ran activities in the last couple years, in order to better answer market’s needs
Veronica Savanciuc
President & CEO Lowe Group
Oana Cociasu, expert in medical communication, will be Managing Partner of the new agency, with the mission of developing and expanding it.
Medic One offers the entire range of advertising services, with the only difference being the category of products it addresses: drugs, medical services, health education campaigns and social marketing.
Medic One is backed up by a strong expertise in pharma communication and a team of people exclusively specialized in medical projects. We are communig with a new attitude and a different approach of this segment’s communication, due to our unique combination of advertising and medical expertize. We have a solid background that will allow us to help clients transmitting their messages towards different targets with a plus of innovation and creativity, on a market with quite strict rules
Oana Cociasu
Managing Partner Medic One.
The most recent project developed by Medic One is the global communication campaign for Prostenal, that ran in more European countries. The agency won the international pitch organized last year by Walmark in Czech Republic, where it competed with another 2 creative agencies from Czech Republic and Poland.
Among the campaigns coordinated by the medical communication team during last couple year there are the corporate campaign for Labormed, Food Bank campaign and the First Aid campaign for Romanian Red Cross, but also a Gold Effie awarded campaign for Canesten Gyn.
In her over 19 years of experience in communication, Oana Cociasu combined sucessfully medicine and advertising.
Founded in 1999 by Oana Cociasu and Lowe Group, Medic One division ran its activities as part of Lowe&Partners. Launching as independent company, Lowe Medic One is the 1st full service agency specialized in medical marketing and communication in Romania.
Medic One has a portfolio of clients that includes Angelini, Bayer, Labormed, MSD, Novartis, Pfizer and Walmark.
The agency is part of Lowe Group Romania, that also includes Initiative, Lowe&Partners, Brand Connection, GolinHarris Bucharest, HyperActive and Mobile Works.