York Test and GolinHarris help Romanians acknowledge food intolerance

GolinHarris Bucharest managed the most recent communication campaign, that celebrated one year since Gaya Health Services brought in Romania York Test, an innovative analysis that shows food intolerance for 113 types of aliments.

Food intolerance is a subject not very known in Romania, but many of us feel its effects every day. York Test is a new product for the local market, that is why correct communication and  intense PR efforts are needed in order to explain people the benefits of this test for their own health. Together with GolinHarris, that developed a complex communication strategy, we aim to help Romanians to always feel in good shape

Amira Syoufi

Country Manager York Test Romania

From 2012’s start, GolinHarris is handling the communication platform for  Gaya Health Services. The agency elaborated company’s communication strategy and, as strategic consultant, is offering PR services that include corporate and brand communication, traditional and digital media, dedicated events, crisis management and VIP endorsment.

York Test is an innovative product and, consequently, extremely appealing from communication’s point of view. Therefor, we were able to develop a platform built on multiple pilons, meant to involve consumers and generate buzz. Media relations activities, dedicated events and Your Test Facebook page, that we aim to make much more interactive, are just a few of the instruments we will use in communicating York Test benefits

Alina Popa

Manager Consumer Division GolinHarris Bucharest

The team involved in developing this project includes Amira Syoufi – Country Manager Gaya Health Services and  Raluca Zamfir – Head of Consumer Division, Alina Popa –Manager Consumer Division, Valeriu Ispir – Digital Manager, Anca Scarlat – Media Associate Consumer Division and Diana Bucuroiu – Associate Community Manager Consumer Division from  GolinHarris Bucharest.