Romanian agency Cap signs the new image campaign for Tomi

Romanian agency Cap signs the latest image campaign for Tomi, a ketchup in Orkla Foods Romania’s products portfolio. The new campaign will run on TV until May.

The idea behind the new image campaign for Tomi is to transmit something everyone knows: “Tomi gives the taste”.

The ad for the campaign was directed by Radu Munteanu and made by Romanian production house MME.

CAP team that was involved in the new campaign for Tomi included Cezar Panait, Arnold Estefan, Cristina Purcarea, Sanziana Serbanescu and  Codin Caradimu. The client (Orkla Foods Romania) was repesented by Andreea Toloaca and Adrian Pasarica.

Orkla Foods Romania is present on Romanian market since 1994. The company produces margarine (Wiesana, Linco, Unirea), ketchup (Tomi, La Minut), pate (Ardealul, LaMinut), but also mustard (Bunatati de la Bunica and  LaMinut), pasta sauce and frozen doe.