Propaganda and Senior Interactive sign the newest promotional campaign for Napolact

Cristina Blanaru Creativity

Romanian agencies Propaganda and Senior Interactive are the ones that sign the newest promotional campaign for Napolact.

The campaign, that uses Napolact’s website as place to interact with the participants to the promotion, aims to show participants the nicest places in Ardeal, with their traditions and specific habits.

To be part of the campaign, people have to enter products codes on the website or to send them, by SMS, to a special number, between March 15th and May 23rd. The prizes will be awarded following a draw and consist in a house in Ardeal, 10 trips in the area, weekly prizes and different objects.

The first 1,000 participants that will discover on campaign’s website all the 20 villages presented or that will enter 20 promotional codes will win one of the 1,000 manually made bags.

Through all the actions we are trying to support Romanian village, to promote its real values, traditions and gastronomic habits. We wanted this campaign to have a double role, the promotional one and the educational one. We hope that the people that will access the application on the website to consider the villages where they will end up as a source of inspiration. We are proud of our heritage and we are trying to promote it with every action

Marian Chiraches

Group Brand Manager Napolact

Each valid code sends the visitor on the website in another village, where he will reach travelling by a wood carriage. The villages to be discovered along the way are from counties such as Cluj, Sibiu, Alba, Brasov, Mures and Harghita.

Each of the discovered villages will be presented through a Welcome section, that shows the history of the place, followed by a section with description of habits and traditions in the area. The traveler will also find a section with local recipes and a section of interactive apps.

The teams that worked at this campaign are:

  • Napolact: Marian Chiraches – Group Brand Manager, Ionel Peres – Senior Brand Manager, Elena Oancea – Brand Manager, Mircea Badiu- Assistant Brand Manager.
  • Propaganda: Silvia Dumitru – Art Director, Andrei Dragota – Copywriter, Costin Milu – Creative Co-Director, Vlad Bojan – Head of Design, Mihai Preotu – Strategic Planner, Sonia Panait – Strategic Planning Co-Director, Andreea Butnaru – Project Manager, Marcela Moldovan – AV Producer.
  • Senior Interactive: Ximena Dragusin – Client Service Director, Dana Cucos – Senior Account Manager, Vasile Alboiu – Creative Director, Alina Ciocarlie – Art Director, Miruna Dumitrescu – Copywriter, Christiana Zodila – Copywriter, Daniel Oprea – Web Designer, Eleodor Ghenoiu – Strategic Planner, Dorelian Bellu – Social Media Activist, Ionut Ciubotariu – Director of Operations, Valentin Vasilescu – Action Script Developer, Stefan Zibilianu – PHP/MySQL Developer.
  • Eye PR: Iulia Suteu – PR Specialist, Alina Gasca – PR Specialist.