Brands & Communities – a Smark event about brand communities

Cristina Blanaru Branding

Smark KnowHow organizes, on April 26th, Brands & Communities, an event targeting Romanian marketing professionals, organized with Republika Interactive’s help. The event aims to help understand the communities phenomena, the way they form around brands and are useful to them in building image capital and increase sales.

The event is structured on 4 panels that bring together people with expertise in marketing, advertising, research, publishing and online.

1st panel of the event focuses on marketing and will have as guests Diana Ceausu – Senior Strategic Planner (McCann Erickson Romania), Mihai Dobre – Media Specialist (Orange Romania), Cristina Gherman – Senior Brand Manager Timisoreana (SABMiller), Oana Nedelea – Social Media Strategist (G2 Romania), Ruxandra Mocanu – Consumer Marketing Manager SEE (Discovery Networks CEEMEA) and Stela Toderascu – Sales Support & Digital Activation Manager (Avon Romania).

The 2nd panel will discuss about the help research can offer to brands in their strategic planning to create or activate brand communities. The specialists that will speak during this panel are Andrei Iordache, Client Service / Business development (Daedalus Millward Brown), Dan Petre, Managing Partner (D&D Research) and Loredana Manasia – Qualitative Research Manager (eResearch).

During the next pannel, that will be a debate, face to face will be representatives from brands, publishers, communication specialists and online consultants that will speak about online versus offline and  branded versus independent. This panel will have as guests  Stefan Chiritescu – Head of Strategy (Graffiti BBDO), Victor Kapra – Online & Social Media Consultant, Cristian Lupsa – Editor (Decat o Revista), Adriana Nestoriuc – Group Brand Manager CSD (Pepsico), Marin Preda – Business developer (Blue Idea) and Catalin Tenita – Owner (Treeworks)

During the last panel, dedicated to trends, the speakers that will give their opinion related to possible directions to develop communities will be Cosmin Alexandru – Managing Partner (B&P Brandivia), Justin Kadima – General Manager (Republika Interactive) and Costin Radu – Managing Partner (The Geeks).

Brands & Communities is an event organized by Smark with support from Republika Interactive. Partners of the event are Agrafa and ImPhoto, while media partners are IQads, Realitatea.net and Money.ro.