Carsten Wegmann, International Director Reputation Management Institute Denmark, to conference in Romania

Marketing

Carsten Wegmann, International Director Reputation Management Institute Denmark, will be present, in Romania, at the 1st conference dedicated to Reputation Management, scheduled to take place on May 23rd, under the slogan”Drivers. Strategies. Recovery”.

A lot of questions, mainly related to the 7 dimensions that are generating a company’s reputation, will find their answer during the conference.

Carsten Wegmann from Denmark will present “The RepTrak™ System – The Tool to measure corporate Reputation”, an instrument that evaluates the degree a specific dimension is affecting the emotional tie with a specific group of partners and also determines which dimensions have the greatest impact on support and recommendation.

The event is expected to gather together corporate communication managers, Public Affairs Managers, social media responsibles, brand and corporate reputation managers  to discuss the challenges and opportunities for reputation management.