Media Direction to handle Volksbank’s media account in Romania

Media Direction, part of BBDO Group Romania, expanded its clients’ portfolio with Volksbank, an account won following a complex pitch.

Media Direction’s team that won the project included Oana Padure (Managing Director), Roxana Panturoiu (Client Service Director), Mirabela Pricopi (Group Account Director), Octavian Matei (Creative Digital Manager), Alina Moldovan (Online Strategic Thinker) and Gabriel Patru (Integrated Communications Manager).

We are happy we will make a team with Volksbank in the future. We are talking about one of the banking institution with the freshest communication in this moment, and the special projects we proposed answered the challenge launched by the bank. Expect unexpected things, the kind of projects that happen when you put together an open minded advertiser and an agency with a powerful creative DNA

Roxana Panturoiu

Client Service Director Media Direction

Media Direction and Volksbank started working together in April, with the account being coordinated, from the client, by Alfred Borcan, Marketing Director Volksbank.

Following the lines of its fresh re-positioning, Volksbank looked for an agency to go beyond the condition of simple classical media services provider. We looked for a partner to profoundly understand our needs and to have the capacity to bring on the table viable and innovative communication solutions. I think we made a very good choice

Alfred Borcan

Media Direction is a media agency active on Romanian market for 11 years and has a portfolio of clients that cover sectors such as FMCG, Beauty, Finance and banking, Insurance, Farma, Media&Entertainment, Government, Retail and IT.