As an observer, PwC Romania will assist the judging process at IAB Mixx Awards Romania

PwC Romania will assist, as an observer, the judging process at IAB Mixx Awards Romania, after the entries for the 1st edition of the awards closed.

In the race for IAB Mixx Awards Romania there are 66 valid online campaigns, entered by 21 participant companies, mainly media and digital agencies, publishers and advertisers.

From the 10 categories of the awards, the most disputed one is Brand Awareness & Positioning (15 entries), followed by Experimental & innovative (9 entries), Cross-Media (9), Branded Content, Blogging & PR Campaigns (8) and Best Social Media App (8).

The campaigns cover sectors such as FMCG, Telecom, Auto, Financial services, TV shows, Movies & other cultural actions, Tech & Gadgets, Industry, Drinks and Cosmetics.