CohnandJansen JWT and Bunge launched a campaign to reinvent Romanians’ gastronomical habits

“Reinvent Romanian recipes” is the new campaign for Unisol, oil brand in Bunge Romania’s portfolio, that aims to rewrite Romanians gastronomical habits, transforming advertising in a mission that supports a healthy and tasty lifestyle.

The campaign is supported by Adi Hadean, a chef that loves traditional food and has made a personal goal out of helping people to eat more healthy, without renouncing to the good taste. As part of the campaign, it was launched a special website, BucatarulUnisol.ro, where there are presented recipes using Unisol which try to bring in Romanian homes the taste of old recipes, prepared today.

The campaign offers as main prize a high tech kitchen, filled with last generation tools to help in preparing any kind of recipe, but also a lot of other prizes for the participants in the campaign.

The campaign runs between May 1st and June 15th.

CohnandJansen JWT team working on the campaign included Andrei Cohn – Creative Director, Alex Negoescu – Deputy Creative Director, Alex Borsan – Online Strategic Planner, Ina Simion – Group Account Director, Liviu Avasiloiei – Art Director, Evelin Bundur – Art Director, Felicia Stoica – Copywriter, Gina Zgubea – Online Project Manager, Cosmin Nicola – Web Designer and Dan Seciu – Senior Programmer.

From Bungee, the campaign involved Antonia Marinescu – Senior Brand Manager, Florin Ciobota – Trade Marketing Manager and Valeria Buleandra – Marketing Executive.