Evensys prepares Marketing360 for mid-June; to host also Cannes Predictions, by Leo Burnett Romania

Cristina Blanaru Events, Marketing

Evensys prepares the 5th edition of Marketing360, that is scheduled to take place on June  13-14, having on agenda discussions on the new perspectives and opportunities that can add value to companies’ marketing campaigns.

During the 2 days of conferences and seminaries hosted by JW Marriott Bucharest Grand Hotel, the participants will discover latest trends, best practices but also the most inspired approaches for reconsidering the relationship between consumers and brands.

One of the speakers that will discuss marketing strategies with the participants is Stefan Kolle, Partner Futurelab. Kolle is founder of Futurelab and member of Technical Advisory Board at Akshaya Patra Foundation. Expert in customer centric marketing, social media and strategy, he was, during last 20 years, entrepreneur and CEO and had the opportunity to work with experts teams for  BAT Japonia, Heineken, Philips, Piraeus Bank, JTI Ukraine and many more.

A series of conferences on nowadays marketing challenges will take place on the 1st day of the event, when the participants will present new promotional concepts, talking about changing from classical marketing instruments to promotion in the digital era, but also about solutions for the problems people in the field encounter most often. The 2nd day of the event will be dedicated to 2 intensive workshops: Digital Masters, about the latest trends and solutions in online promotions, and Loyal Customers, about consumers loyalization.

The panel of speakers in the 1st day will include Adrian Alexandrescu, Managing Partner Interactions, Marko Njavro, Marketing Director Bergenbier, Traian Nastase, Online Project Manager GfK, and Mihai Seceleanu, CEO & Founder InternetCorp.

During the event, GfK Romania will make public the results of the study “How much do companies invest in social media”, presenting companies’ involvement degree on social networks, how do they divide their budgets for this channel, how did the budgets evolved and how is social media activities’ volume increasing this year.

Also, at the end of the conference day, Evensys and Leo Burnett are organizing the 11th edition of Cannes Predictions contest, an event dedicated to people that want to test their talent and intuition guessing the works with best chances to win prizes at Cannes Creativity Festival 2012.

For Cannes Predictions 2012, Leo Burnett network prepared a reel with 40 executions, best of 2011-2012, that were entered in categories such as Film, Titanium or Cyber. The participants must chose 15 with chances to win at Cannes. The person that gets higher scores (most guesses) will win a trip to Golden Drum 2012.

Started in 1986, as an event by Leo Burnett Chicago for its employees, Cannes Predictions became a tradition for Leo Burnett network. Starting from 2002, Leo Burnett organizes the event also in Romania and, since 2005, Romanian advertising fans can vote online, on Leo Burnett Romania’s website.