Macro Development created a virtual community for players in juridical sector

Cristina Blanaru Digital & Media, Marketing

Macro Development, Romanian agency specialized in online promotion, developed for the juridical oriented publishing house Hamangiu an interactive virtual community that reunites people interested in law and legislation in Romania and aims to consolidate the ties between them.

Macro Development created the community shaped as a social network on juridical niche, facilitating interaction between its members and between members and Hamangiu’s team. Also, offering the option to make suggestions and ask question, combined with discussions on juridical themes, Hamangiu community becomes the best space for juridical debates.

We wanted to find a way to keep in touch with everyone interested in juridical matters. Macro Development came up with an efficient and creative solution to create a community for those people, and the results came fast. We have now a powerful platform  that satisfies their needs to a high level and that increased their involvement degree

Doru Padurariu

General Manager Hamangiu Publishing House

The implemented strategy, that also included Search Engine Marketing, Email Marketing and maintenance, helped Macro Development increased websites traffic by 64% in 2 months since launch. During this period, the number of visitors increased from 14,500 to over 23.000, while the traffic generated by search engines increased by almost 80%, from 9,247 to  16,692.

We created this community in order to initiate and consolidate relations between the people interested by juridical sector, professionals, students, practicians in connected domains, offering them the possibility to interact. We managed to create a complex platform, but also friendly, based on common interests they have

Radu Andarachi

Key Account Manager Macro Development

Macro Development also made a personal space that can be adapted on each user’s needs. Also, members are informed on weekly bases about the promotions and editorial novelties through newsletters and banners developed by Macro Development.

Macro Development is a Romanian agency with competencies in strategies and integrated development solutions for online marketing adapted to each business, in order to generate added value. The agency is also providing to its clients  Search Engine Marketing, Social Media Marketing, Email Marketing, Display Advertising and Web Design.