Draftfcb – strong presence at 59th Cannes Lions

Cristina Blanaru Creativity

Draftfcb will again have an active presence at this year’s Cannes Lions International Creative Festival and, for the 3rd consecutive year, the agency will focus on the next generation of creative talent by sponsoring the Roger Hatchuel Academy.

Also, this year, Draftfcb’s Executive Chairman Howard Draft will present the semi-anonymous artist and 2011 TED Prize winner JR to the Festival in a seminar entitled “Ads and Art: Sharing the Streets”, with JR exhibiting his work freely in the streets of the world and is using art to turn the world inside out while gaining a global following.

Once again this year, Draftfcb will reinforce its long-lasting partnership with ACT Responsible by sponsoring its exhibition of thought-provoking and inspiring cause-related work from around the world.

Draftfcb’s commitment to growing and investing in young creative talent from around the globe sees it again sponsoring the Roger Hatchuel Academy. The 32 students will follow an intensive schedule of activities during the week in Cannes, including learning about industry trends from the Academy’s high-profile guest speakers as well as attending discussions, tutorials, daily training sessions and Festival activities.

Seven Draftfcb executives from six different countries including Argentina, China, New Zealand, Portugal, Turkey and the U.S.A. will sit on the Outdoor, Cyber, Radio, Press, Design and Creative Effectiveness juries. In addition, eight of Draftfcb’s up-and-coming talents from various corners of the world have been invited as Young Lions following creative competitions they won locally.

The agency’s jurors are

  • Debra Coughlin, Global Chief Marketing Officer – Creative Effectiveness jury
  • Elif Onay, President and Executive Creative Director Turkey – Outdoor jury
  • Javier Campopiano, Executive Creative director  Draftfcb Argentina & Regional Creative Director LATAM- Outdoor jury
  • Eddie Wong, Executive Creative Director Greater China – Cyber jury
  • Tony Clewett, Creative Director New Zealand – Radio jury
  • Duarte Melo, Creative Director Draftfcb Portugal – Press jury
  • Todd Tilford, Chief Creative Officer Chicago – Design jury

Moreover, for Young Lions, 8 Draftfcb’s young creatives have been selected across the world to take part in the Cannes Young Lions. They are André Amaral from Dubai, Wimala Djafar and Clara Felisa from Indonesia, Lucas Bongioanni and Horacio Sormani from Argentina, Otto Pajunk and Rachid Antun from Brazil and Canadian Elma Karabegovic.

With an equal focus on creativity and accountability, Draftfcb is the first global, fully integrated marketing communications agency for the digital age to operate against a single P&L without any silos. Draftfcb network spans 153 offices in 90 countries and employs approximately 9,300 people.