ACT Responsible and The Black Expo, at Cannes Lions

Cristina Blanaru Creativity, CSR

The Black Exhibition|From Cannes to Rio echoes Rio+20, the United Nations Conference on Sustainable Development which gathers from June 20 to 22 the world leaders to define pathways to a safer, cleaner, greener more equitable and prosperous world.

ACT Responsible wishes to allow Cannes Lions delegates coming from all over the world to take part in the Rio+20 debate and to show their concern and commitment to environmental and social causes.

Created specifically for the event by Sunset Productions, Magic Garden and Zing Installations, the unique setting shelters the visitor from the excitement of the Croisette. Immersed in a dark background and unique sound atmosphere, challenged by children’s voices, visitors will discover amazing advertising campaigns cast on cubic structures. The themes represented reflects the main concerns of the Rio+20 Summit: Poverty, Solidarity, Energy, Water, Biodiversity, Forests, Human rights, Health, Climate change, Social responsibility.

The exhibition ends with United Nations Secretary General Ban Ki-Moon inviting the visitors to engage in the debate: “We are gathered in Rio to discuss the future of our children. We need thecreative minds here in Cannes to join the conversation! ”

To take part, visitors may send their messages on Twitter, via a screen in connection with the Rio +20 conference. And to show their support, they will be prompted to create an “I care” card to be displayed on a wall of ACT’ivists pictures accessible via a QR Code or internet.

The exhibition showcases in all over 150 campaigns created by 87 agencies from 36 different countries, onbehalf of 102 organizations, NGOs and institutions. The complete 2012 collection and the list of participating agencies are both available on the website.  Also, some of the executions are present on the website:

For the last 10 years, ACT Responsible has created a meeting point to show what the industry does best. The exhibition is a showcase that demonstrates the creative work of agencies. ACT Responsible is a collective effort of the industry, over the years, the participation of agencies have increased steadily from 30 to over 300 participants coming from over 70 countries around the world making ACT Responsible grow stronger and wider.

ACT Responsible sponsors AdForum, Draftfcb & Euronews. Member agencies are Draftfcb, Fallon, Grey, Havas, Interpublic Group, JWT, Leo Burnett, McCann Worldgroup, Publicis, Oglivy & Mather, R/GA, Saatchi&Saatchi, Wunderman and Y&R. The active partners include Sunset Productions, Magic Garden, Zing Installations, Textappeal, Non Stop Média, Idenium, Textappeal, Webpopulation, while the supporters list reunites AACC, ARPP, Lürzer’s Archives, EACA, Epica Awards, Sensations and IAA.