Final juries at Spikes Asia – announced

Spikes Asia announced the final juries: Craft, Creative Effectiveness, Branded Content & Entertainment and Integrated, who complete a world-class collective of 75 regional industry experts.

Jury members will convene in Singapore during the Festival to judge entries into Spikes Asia, the regional creative advertising and communications festival for Asia Pacific, taking place 16-18 September.

Craft Jury:

• Eugene Cheong, Chief Creative Officer, Ogilvy & Mather Asia Pacific – Jury President
• Ali Shabaz, Chief Creative Officer, Grey Group, SE Asia
• Eddie Wong, National Executive Creative Director, Draftfcb, China
• Jureeporn Thaidumrang, Founder & Creative Chairwoman, NudeJEH, Thailand
• Michael Ritchie, Executive Producer, Revolver Film, Australia
• Patrick Tom, Executive Creative Director, TBWA, Vietnam
• Subhash Pinnapola, Executive Creative Director, Leo Burnett, Sri Lanka

Creative Effectiveness Jury:

• Chris Thomas, Chairman and CEO BBDO Asia, Middle East & Africa, Chairman of Proximity Worldwide, BBDO Proximity, BBDO/Proximity, Global – Jury President
• Jamie McKay, Managing Partner, BWM, Australia
• Jane Lin-Baden, CRM Practice Leader, Isobar Asia Pacific, China
• Jarek Ziebinski, President, Leo Burnett, Asia Pacific
• Rob Campbell, Regional Head of Strategy, Wieden+Kennedy, Asia Pacific
• Rupen Desai, Regional President, Lowe + Partners, Asia Pacific
• Tim Broadbent, Global Effectiveness Director, Ogilvy & Mather, Global

Branded Content & Entertainment Jury:

• Michael Hilliard, Executive Producer, Finch, Australia – Jury President
• Achilles Li, Executive Creative Director, Wieden+Kennedy Shanghai, China
• Ben Heyhoe Flint, Head of Asia Pacific, Fuse, Asia Pacific
• Manisha Tripathi, Managing Partner, SMG/Liquid Thread, India
• Richard Powell, Business Director & Head of Content, BBH Asia Pacific, Asia Pacific
• Steve Back, Chief Creative Officer, Ogilvy & Mather, Singapore
• Tony Bradbourne, Co-Founder & Creative Director, Special Group, New Zealand
• Yuya Furukawa, Executive Creative Director, Dentsu, Japan

Integrated Jury:

• Amir Kassaei, Chief Creative Officer, DDB Worldwide, Global – Jury President
• David Guerrero, Chairman & Chief Creative Officer, BBDO Guerrero, the Philippines
• Dominic Proctor, President, GroupM Worldwide, Global
• Glenn Osaki, President, MSL Group Asia, Asia Pacific
• Michael Hilliard, Executive Producer, Finch, Australia
• Morihiro Harano, Creative Director, Founder, PARTY, Japan
• Tay Guan Hin, Regional Executive Creative Director, JWT, SE Asia
• Thierry Halbroth, Executive Creative Director, McCann Worldgroup, China
• Tina Manikas, Executive Vice President, Global Retail & Promotions, Draftfcb, Global
• Yang Yeo, Chief Creative Officer, JWT, China

It’s really important to be launching the new Creative Effectiveness and Branded Content & Entertainment categories at Spikes Asia this year and we have got some highly regarded, key experts on these inaugural juries. They join an outstanding line-up of talent and we look forward to seeing which work these four juries decide to honour at this year’s awards.

Philip Thomas,

Chief Executive Officer Lions Festivals

In addition to these members of the jury, Roy Poh, Executive Creative Director of Beautiful, Singapore, will be joining the Design jury and Karen Flynn, Managing Director of Euro RSCG Siren, Singapore, will join the PR jury due to the high increase of entry numbers in these two categories.