With love for a car and “Driven by details” – Attik for Scion
Attik supports Scion US cross-media campaign with print ads, innovative rich-media and Flash banners, TV/web videos and the custom landing page here (part of the new HTML5 Scion.com website developed and managed by Attik over the past 18 months which re-launched back on February 1 of this year).
The ads – both TV and web – directed by executive creative director Simon Needham
The print execution will appear in October and/or November issues of magazines such as Dsport, Import Tuner, S3 and Super Street, and several others.
Campaign: Scion tC R/S 8.0 “Driven by Details” – started on July 10th
Client: Scion
Advertising Agency: ATTIK U.S.
Executive Creative Director: Simon Needham
Creatives: Jeff Fang, Jacob Ford, Pong Ko, Ron Lim, Andy McCoy, David Ziganay, Will Zschau
Account: Tonia Lowe
