New Ariston Thermo Romania campaign, signed by DDB Bucharest

DDB Bucharest made the newest advertising campaign for Ariston Thermo Romania, promoting the apartment heating systems Clas Premium.

The new ad brings in spotlight, same as last autumn, a typical family photo that has in center an Ariston product that, during the time, becomes a member of the family, a strong and durable presence

Ilinca Rusescu

Marketing Director Ariston Thermo Romania

The main objective of the campaign is to consolidate brand’s image as absolute leader on Romanian heating systems market and, in the same time, to reconfirm the viability and resistance in time of Ariston products.

The campaign was launched on August 20th and the new TV ad is broadcasted on ProTV, ProCinema, Sport.ro, Acasă TV, Romania TV, Realitatea TV, B1Tv, Diva Universal, Universal Channel, Discovery, Animal Planet, National Geographic, AXN and AXN Sci Fi. Moreover, TV communication will be supported by an online component, starting September 1st

According to IQAds, DDB team that worked on this campaign include: Mariana Neagu (Account Director), Cristina Nicsulescu (Strategic Planner), Corina Bacanu (Creative Director), Mihai Gheorghiu (Senior Art Director), Romulus Petcan (Senior Copywriter), Gabriel Gherca (Art Director).