Praktiker 10 years – celebrated with a promotional campaign signed by Lowe&Partners

Cristina Blanaru Business, Creativity, Marketing

Lowe&Partners prepared for Praktiker a promotional campaign during which everyone wins. The campaign celebrates the 10 years of activity for Praktiker in Romania and aims to award loyal clients with a lot of prizes, from discount vouchers to smartphones and autos.

To win one of the campaign’s prizes, Praktiker clients need to buy in chains’ stores products worth RON 100 between September 6-26. The promotion offers in total around 149,000 prizes, among which 10 Skoda Citigo, 135 Samsung tablets, 270 smartphones Vodafone and discount vouchers.

The new campaign signed by Lowe&Partners will be communicated on all channels: TV, OOH, print, radio, instore, online and social media (Praktiker’s Facebook page). PR communication for the campaign was made by  GolinHarris, while the online component was made by Hyperactive.

The teams involved in the campaign included:

  • Praktiker:  Mirela Ochiana – Marketing Manager, Raluca Mitroi – Senior Advertising Specialist
  • Lowe&Partners: Alexandru Micu – Senior Art Director, Luisa Leizeriuc – Senior Copywriter, Oana Serban – Group Account Director, Mihaela Pegulescu – Account Manager, Elena Cernatescu – E-thinker
  • GolinHarris: Alina Chelu – Senior Manager, Roxana Diba – Manager, Consumer Division, Adriana Rosoga – Media Manager
  • Hyperactive: Andrei Nistor – Account Manager, Ramona Stanciuc – Account Executive, Mihai Arsene – Web design, Irimia Suleapa – Development Team Leader