A Cap campaign for ING, with a new species of card launched on the market

Cristina Blanaru Ads, Creativity

Romanian advertising agency CAP created the campaign that launches on the market ING Card Complet – “from the family ING Cardus Totalus Functionalus”, IQAds.ro writes.

The campaign includes TV ads, radio, print, OOH and an online component. The ads were produced by StudioSet, together with Carioca.

The teams working on the campaign included

  • CAP: Raluca Feher – Creative Director, Andreea Pirvu – Copywriter,  Sanziana Serbanescu – Client Service, Cristina Purcarea – Client Service
  • StudioSet : Dan Mateescu – Producer, Stop Motion Animator, Compositing, Roto,  Adrian Aghenitei – Gfx & Animatics, compositing & roto,  Damian Groves – Art Direction, Crafting, Stop Motion Animator, Character Design, 3D, Andy Luke Sinboy – Crafting,  Adrian Smarandache – Executive producer
  • Carioca:  Dragos Coman – DOP, Art Direction;
  • ING: Cristina Micu, Corina Rusu, Mona Tufeanu, Robert Anghel, Elena Jigaila, Alina Banuleasa.