URBB appointed a new Marketing Vice-President

United Romanian Breweries Bereprod (URBB) appointed Roccos Cosmatos as its new Marketing Vice-President.

In the new assumed position, Cosmatos will head marketing strategy development and implementation for all URBB’s brands: Tuborg, Carlsberg, Skol, Holsten, Guinness, Granini and Bilbor.

Roccos Cosmatos took over the position from Doron Zilberstein, that ended his mandate this year.

He has over 15 years of experience in management jobs in strategy, marketing, business development, financial planning and sales departments. With extensive expertise in management on emerging markets like Romania, Malaysia and Bulgaria, Cosmatos worked in industries such as FMGC, auto, pharma.

He graduated the Canadian University of Victoria, the Business University, and is specialized in commerce.

The new position I have within URBB brings me both pride and a new challenge. I join with enthusiasm a successful company, that has in portfolio international brands. Romanian market is mature and competitive, and my role will be to further develop and consolidate all our brands in all activity segments: beer, mineral water, refreshment drinks. I’m very happy to be part of an extraordinary team of professionals and I trust that, together, we will continue to deliver very good results here, in Romania

Roccos Cosmatos

Marketing VP URBB