The Syndicate and Unilever Food Solutions in campaign to help Horeca operators to discover The Taste of Success

Cristina Blanaru Business, Marketing

The Syndicate and Unilever Food Solutions started, in August, The Taste of Success campaign, through which it supports the food service industry operators to increase their profit, using the Daily Menu offer.

The campaign is developed by The Syndicate and runs between August 1st – October 30.

The operators that can enter the campaign must monthly buy products from UFS representatives. After entering the campaign, they receive an info kit to help them implement the offer for Daily Menu.

In the 2nd stage, the locations are visited by mystery shoppers that check if waiters are recommending the Daily Menu at noon and if restaurants use UFS provided products to promote the offer. If they do fulfill the conditions, the waiters are awarded and, in the end, the location will receive a people stopper.

Daily Menu is an offer already present in Romanian restaurants, it is handy and can offer an increased profit if implemented properly. Because UFS offers professional chefs not only products, but also services, we wish that this campaign would help operators that want to increase their profit by optimizing, in the same time, kitchen’s activity

Maria Gavrilescu

Channel Marketing Leader Unilever Food Solutions Romania.

For restaurants, implementing the menu offers the posibility to serve a big number of meals in a short period of time. During the campaign, UFS’ representatives will monitor the clients number increase and, in the end, the restaurant with the highest profit will be promoted by UFS. Until now, the campaign was implemented in 110 locations in Bucharest and in the country.

The campaign is supported with visual materials for chefs and guests and The Taste of Success guide.

The Syndicate team working on the campaign included Valentin Vernea (Head of Trade Marketing), Mihaela Marcovici (Account Manager) and Adriana Olariu (Copywriter). UFS is represented by Maria Gavrilescu (Channel Marketing Leader).