A boost for Romanian advertising market, the aim of IAB Forum Romania 2012

Cristina Blanaru Digital & Media, Marketing

Online advertising is growing both in Romania and worldwide and investments attracted by this channel in 2011 showed that advertisers acknowledged this trend also.  That is why IAB Forum Romania 2012 aims to support even more this medium and give the local industry the needed boost to exploit it to its max value.

IAB Forum Romania, that reached its 2nd edition, will take place on October 16th, at Intercontinental Hotel in Bucharest. The event benefits of the participation of an impressive number of international speakers.

One of the key speakers is Russ Lidstone, CEO Havas Worlwide London, that will share with the audience ways in which a brand can grow online.

Russ Lidstone started his career working for Coca Cola and entered advertising world in 1992, as planner at McCann-Erickson. Afterwards, he worked as Senior Planner Butterfield Day and HHCL&Partners, and joined Lowe in 2001, working on Tesco account, and, 2 years later, he is promoted Head of Planning. After a short period at JWT, Russ joins Euro RSCG as Chief Strategy Officer in 2006. He becomes CEO Euro RSCG Londra in 2008 and, since than, he is supervising digital’s development within the agency, the social media (Cupola Lab) and the new channels, but also PR integration with the core of the business. Russ won with his teams a lot of awards, among which Advertiser of the Year, IPA Effectiveness, Cannes Lion, Big, D&AD, APG and many others, including TED awards. He was recently voted the most inspirational and creative leader, he is member in IPA Council (UK), appeared in Debrett’s “People of today” and is frequently present in Campaign magazine. Russ Lidstone also spoke, in an interview for AdHugger in May 2011, about creating ideas that deliver effectiveness and ROI

Other speakers at IAB Forum Romania 2012 are: Ruxandra Bandila – Marketing & Business Development Manager PWC Romania – with a presentation on Romanian online advertising market value in S1 2012, Alexandra Zadoya – Henkel Account Manager OMD Russia – talking about measuring brand interaction and Bela Papp – A&O CEE Director Microsoft – that will present the tools a brand needs to have impact online.

More details on the event are available on IAB Forum Romania’s website.

IAB Forum Romania 2012 is sponsored by ThinkDigital, Yahoo! and Gemius and supported logistically by .eu (EurID), Hostway, Netopia, Madame Lucie, LTV.ro, Conectoo, Outbox, Rentrop & Straton and Millesime.

Along with AdHugger, media partners of the event are Hotnews – Smile media, Wall-Street, 9am, Business24, Ziare.com, InformMedia, Digital4, IQads, Digital IQads, SMARK, AdPlayers.ro, The Marketer, Business Woman, Rol.ro, Imedia. Also, the event is supported by RAAA and RAC.