GolinHarris, International PR Agency of the Year at PRWeek Awards

Cristina Blanaru PR

GolinHarris London won International Agency of the Year title offered by PRWeek Awards, one of the biggest international PR festivals.

The main advantage that transformed GolinHarris in the Agency of the Year was the creation and implementation of g4 model, that brings clients a holistic approach and complex digital expertise. g4 is make a revolution in the model of traditional organization of PR agencies and created a new structure, based on 4 different communities: strategists, creators, connectors and vatalysts, along with own innovative instruments.

One of those instruments is The Bridge, a multimedia communication hub, an unique platform for which GolinHarris already received PR Innovation of the Year at previous PRWeek Awards. Other special instruments are Bright Collective, an idea collecting system from creators communities all over the world, and Planning Cube, a tool dedicated for strategic planning.