Dan Virtopeanu, Managing Partner Breeze Mobile, a new company launched by Leo Burnett Group Romania

Leo Burnett Group Romania expands its services in mobile marketing and launches a new company, Breeze Mobile, managed by Dan Virtopeanu. The main medium where Breeze Mobile will deliver is the mobile phone, together with all its possible approaches in communicating with consumers.

Mobile has the capacity to replace many of the channels today and, from this point of view, it has a future high stake in the communication mix. Situation is comparable as impact and importance with the moment when internet appeared in consumers’ life. Not communicating on mobile in the future years has the same degree of probability as rennouncing to internet

Stefan Iordache

COO Leo Burnett Group Romania

Breeze Mobile aims to communicate on mobile mediums and instruments, aiming mainly to promote and integrate those emergent technologies possibilities in companies’ communication initiatives. The newly launched company offers an unique package of services on Romanian communication market. Breeze Mobile services cover an extended area of products, from mobi-sites to apps and punctual activations, but also sales mechanisms or mobile loyalization.

The philosophy that stands at the foundation of this company puts together technical expertise, the existent capabilities and the exceptional experience in communicating and relating to people. From this perspective, we think that we have a privileged position on the market and we wish to set new standards with the products that we’re going to develop

Mugur Patrascu

Partner Breeze Mobile.

For the Romanian media and marketing market, Breeze Mobile is a normal step coming as the mobile phones market continues to increase and internet is heavily used on mobile by Romanians.

It is very possible that, in 2013, the penetration for smartphones to reach to a critical number of over 20% and the usage of the mobile internet to be of over 50%, higher than the number of desktop internet users. New technologies are adopted by people in a fast manner, an extremely relevant detail in communication, as those who adopted early emerging technologies had higher benefits and efficiency to those that followed. We estimate that 2013 is the year when the local mobile marketing market will reach to over Euro 10M in value. Our company aims to offer as early this support and knowledge for all people interested, for the ones close to this phenomena or to brands with a very young public

Dan Virtopeanu

Managing Partner Breeze Mobile.

Dan Virtopeanu’s team at Breeze Mobile brings together communication people specialized in strategy and creative, but also with competencies in implementation and development.

Dan Virtopeanu has 15 years of experience in mobile communication and emerging technologies and is one of the most known specialists in this field on the Romanian market. He is also one of mobile marketing pioneers in Romania, implementing for the first time different types of specific mobile campaigns. Founder of Mobile Marketing Association Romania, he got involved actively in educating and developing the local market through dedicated seminary series on mobile marketing, started in 2008.

Our future plans are starting from the need to educate clients and consumers when it comes of mobile communication, to develop a portfolio of campaigns in this area and to identify new strategies and winning approaches for different industries or communication objectives. We are pioneers in Romanian digital field and we want, as a consequence, to develop a company that would be representative on this market starting its first year of activity

Mugur Patrascu

Partner Breeze Mobile.