Biz prepares for Biz Days with 4 exclusive market studies

Cristina Blanaru Business, CSR, Events, Marketing

Biz Magazine prepares for the 11th edition of Biz Days, an event scheduled to take place between November 12th-16th. During Biz Days, 4 exclusive market studies will be presented.

The 1st special report will be launched durin Entrepreneurship Day (November 12th), the 1st day of the event. The study analyzes the dares Romanian entrepreneurs face, presenting both the roadblocks and the personal and institutional scenarios and solutions to unblock the situation. The study is made by Unlock Market Research and presented by Adina Vlad

The second report – Innovation True Value: Who is afraid of it? – is made by ISRA Center and will be made public during Innovation Day (November 13th). It unveils and shows how consumers, the new innovation sources, can be capitalized. Loyal consumers know brands the best and frequent usage makes them know their most hidden neuralgic points. The study show who are those consumers and how brands can target them and involve them in co-creation process.

The other 2 exclusive reports will be released during Media & Marketing Day (November 16th). “What do Romanians want in 2012”, made by Unlock Market Research, comes with answers of the most intense feelings Romanians have as a nation: what do they look for, who do they applaud, who they listen to, what they react to. Study presentation will benefit of on stage presence of Mircea Cartarescu and Vintila Mihailescu, 2 personalities that will discuss about nowadays’ Romanians values and motivations.

The 2nd study to be presented during Media & Marketing Days and the 4th exclusive one during the event is about  “Typologies of Commercials” and is made by Ipsos. The study identifies the main types of commercials and the way they appeal to consumers’ emotional side, analyzing also which are the emotional levers and how efficient commercials can be developed for targeted publics.

Biz Days is one of the most important business events in Romania. Hundreds of managers and entrepreneurs participate to the event that is divided in days dedicated to Entrepreneurship, Innovation, Management, CSR and Media&Marketing. Events’ participation options and fees are available here.

This year’s edition has as partner Class Living and is sponsored by Microsoft, Ursus Breweries, Banca Transilvania, ISRA Center, Unilever Food Solutions, Airfrance KLM, Sameday Courrier, Adrem Invest, Anchor Group, Urban Spaces, Pepsico, Mastercard, UPC Business, with support from Maastricht School of Management Romania, Update Adv and Chief Executive Officers Club. The event is recommended by Intact Media, with online presence supported by Digital Star and Discovery Channel – social media partner. Lavazza and Blue Coffee Service are also among event’s partners.