Godmother added a new client in its portfolio: Edenred and the customizable co-branded card Compliments

Cristina Blanaru Creativity, Marketing

Romanian full-service advertising agency Godmother started working with Edenred in July, once with the launch of  the 1st flight of the communication campaign for Compliments card. This autumn, the agency implements the 2nd communication phase, exclusively online.

The brief we received from Edenred made us enthusiastic because, besides the fact that the product itself is innovative, it also supposed communication with a specialized public, targeting marketing and communication agencies. That is why we needed a creative approach: we started with an origami DM targeting the specialists in the field and the new online component presents the innovation Edenred team brought, in an interactive manner

Corina Manole

Creative Director Godmother

The communication concept Godmother came up with starts from the game idea, presented in a simple and friendly way, accessible to any user. This way, for 2nd flight of the campaign, the agency came up with an app that allows customizing online the Edenred Compliments Co-Branded cards (it takes in consideration company’s profile, the brand manual and client’s graphical preferences).

Moreover, using the app – launched in November – each client has the possibility to graphically customize the card in order to achieve the optimum brand awareness, using an image from a range available within the app, the personal archive or company’s identity.

To make even easier the usage of the card, the app generates, for each product, an 100% customized presentation kit (including a letter and an envelope).

The online campaign to promote the app is completed with interactive banners, that users are invited to tear apart to discover what’s hidden behind them. The banners are up and running between November 5th – December 5th.

The team involved in the campaign:

  • Godmother: Corina Manole – Creative Director, Cezar Necula – Art Director, Valentina Arseni – Account Manager and Adriana Ciocan – Online Specialist
  • Edenred: Iulian Alexe – Marketing & Communication Director and Anemona Balaban – Director Compliments Card

Edenred (former Accor Services) is the compant that invented food tickets Ticket Restaurant and it is global and national leader in prepaid services for companies. Edenred has over 35,000 clients in Romania and offers meal tickets to over 1.5M employees. Worldwide, Edenred is active in 39 countries and works with 580,000 client companies and organizations, has 1,3M affiliated partners and 36,2M beneficiaries.

Godmother is a full-service communication agency founded in 1997, initially under the name Speed Promotion. Starting 2004, it became independent full service agency and, in 2008, it underwent the rebranding following which it became Godmother, adopting the tagline “Professional Hocus-Pocus”. The agency has now in its portfolio clients such as Google Romania,  AD Pharma (Arkopharma), Agricover, Forever Living Products, Cyathus Romania, Bioromoil (AutoMat), Sanador, Transfond, Anchor (Mall Vitan and Plaza), Case Utilaje, Perla Nord, Doppel Hertz, Energy Holding, LLP Dinalycs, Siel Invest, Edenred Romania, Life Care, Garrone, Rehau, Midocar, Perfect Tour, Adeplast, AFI Cotroceni, Best Jobs and many others.