Romanian Saatchi & Saatchi PR, Gold for diamonds

Cristina Blanaru Festivals & Awards, PR

Saatchi & Saatchi PR received Gold at World Luxury Award, most important international competition for creativity in luxury brands communication. This award is a 1st on Romanian communication market.

Saatchi & Saatchi PR was awarded for “The Chronicler” campaign, in Jewellery & Watches category of the competition, a campaign made for Rafael & Sons Diamonds & Jewellery.

We are happy and honored by the fact that judges and international competition appreciate creativity and the dedication Saatchi & Saatchi PR always showed. The international Gold received in such a competition shows a confirmation of the scope our projects have. We are happy that we can bring communication competition to an international level

Larisa Petrini

Managing Director Saatchi & Saatchi PR.

 “The Chronicler” campaign has as image Monica Birladeanu, ambassador of the diamonds brand, and aimed to remove stereotypes of jewelries ads.

At World Luxury Award, this year were also awarded Armani, Audi, BMW, Diesel, Martini, Mercedes, Montblanc, Paco Rabanne, Porsche, Yves Saint-Laurent and Waldorf Astoria.

Saatchi & Saatchi PR activates independently within Centrade Group. Saatchi & Saatchi PR  portfolio includes clients such as Rafael & Sons, AFI Palace Cotroceni, Lego, Next, Lee Cooper, Franke, Bucharest American International School, Gealan, Pinum, Roman Copper Corp., Alpha Bank, AXA, European Commision, Ovidiu Rom and Junior Achievement Romania.