SCG created a seduction and adventure world in “Angelli sends you to Venice” campaign

Cristina Blanaru Ads, Creativity

SCG (Smart Corporation Group) created an universe of seduction, adventure and mystery with the most recent campaign developed nationally for Angelli brand, “Angelli sends you to Venice”. The campaign, running in between November 1st – January 20th, has as a main prize a trip for two at Venice Carnival.

SCG developed an integrated strategu to promote the concept, that puts together Angelli brand to Venice, the town of love, mystery and seduction, but also to the famous Venice Carnival.

The campaign includes POSM (shelftalker, wobbler), a neck ring attached to Angelli products that gives info on the ways to enter the campaign and an online dedicated platform, where the interested ones can enter the campaign by submitting the number of the fiscal note on which they bought Angelli products. Also, the number of the fiscal note can also be sent via SMS at 1859.

Although, the campaign includes a radio ad, a social media component on Angelli’s Facebook page – including both content (posts, photos, photo albums) and Facebook Ads & Facebook Stories.

On campaign’s dedicated website, users can access legendary stories from Venice, an online game or can download wallpapers and e-cards.

SCG also organized a PR event outside the campaign, where the guests attended to a creative atelier with Venice masks, which they created with tutoring from Romanian artist Beatrice Iordan, than they assisted to a free demonstration of Angelli cocktails, with a taste following it.

We are happy that we had the opportunity to develop a nice concept, such Angelli sends you to Venice is (…) SCG implements instruments and communication channels specific to an integrated campaign: Radio, press, Digital Marketing, PR, Direct Marketing, POSM materials and Trade programs

Claudiu Popa,

General Manager SCG.

SCG team involved in the developing and implementing the campaign included: Matei Tuca (Account Manager), Diana Duca (Copywriter), Mihai Ghetu (Art Director), Radu Zamfirescu (Graphic Designer), George Manguci (DTP), Roxana Lupu & Carmen Stan (PR Specialist).

Smart Corporation Group (SCG) is a group of advertising companies that integrates disciplines like production, creative, communication, PR, direct marketing, trade marketing, marketing strategy & consultancy.