IAB Europe establishes the Brand Advertising Committee (BAC)

Cristina Blanaru Branding, Digital & Media

nugg.ad, European leading specialist in online targeting and brand advertising, welcomes the founding of the Brand Advertising Committee (BAC) through IAB Europe.

A strong coalition made up of publishers, agencies, advertisers and ad tech as well as market research companies from across Europe, the Committee has the task to establish branding standards for digital marketing.

“Standardization of premium ad formats, general KPIs for brand campaigns and standard processes together with a definition of brand and audience metrics should develop the internet into an even better environment for brand campaigns”, IAB Europe informs.

As a large-scale initiative for brand adverting is needed and online already surpassed TV as lead advertising medium in UK and Germany, the task is to provide standardized KPIs for the medium.

Karim H. Attia, CEO at nugg.ad, alongside Alain Heureux, IAB Europe President, acts as the spokesman of the committee and is calling for the European online industry to participate.

Big brands have found the Internet an excellent place to advertise. This is something that we at nugg.ad have been nurturing and developing for some time. (…) The IAB Brand Advertising Committee will ensure that brands will finally have more than the current performance metric of CTRs as a KPI; giving brands a more sustainable and successful indicator to work with and develop from.

Karim H. Attia,

CEO nugg.ad.

nugg.ad AG is the leading provider of Predictive Behavioural Targeting solutions to empower advertising in digital media. nugg.ad makes it possible for advertisers, media agencies and marketers to significantly increase the effectiveness of their ads by delivering them to more relevant target groups. The clients of nugg.ad include IGN Entertainment, SevenOne Interactive, Axel Springer Media Impact, AdAudience, Tomorrow Focus Media, eBay Advertising Group, OMS, freeXmedia, IQ media, Ströer Interactive, Unister Media, Glam Media, Krone.at, Zed digital, OMD, Carat, Vivaki, Starcom and others. nugg.ad has its headquarters in Berlin and offices in London, Paris, Amsterdam, Copenhagen, Warsaw, Hamburg and Koln  .

IAB Europe is a federation of national Interactive Advertising Bureaux (IAB) across Europe and has the mission to protect, prove, promote and professionalize the digital and interactive advertising industry in Europe. Supported by every major media group, advertisers, agency, portal, technology and service provider, its voice represents the interest of more than 5000 company members. The member countries are Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Macedonia, Netherlands, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom. IAB Europe’s corporate members include Adconion Media Group, Adition, Adobe, ADTECH, Alcatel-Lucent, AOL Advertising Europe, AudienceScience, BBC Advertising, CNN, CoAdvertise, comScore Europe, CPX Interactive, Creafi Online Media, Criteo, Deutsche Post, eBay International Advertising, Evidon, Expedia Inc, Fox Interactive Media, Gemius, Goldbach Media Group, Google, GroupM, Hi-Media, Koan, Microsoft Europe, Millward Brown, News Corporation, nugg.ad, Nielsen Online, OMD, Orange Advertising Network, PHD, Prisa, Publicitas Europe, Quisma, Sanoma Digital, Selligent, TradeDoubler, Triton Digital, United Internet Media, ValueClick, Verisign, Viacom International Media Networks, Webtrekk, White & Case, Yahoo!, Yandex and zanox. The associate members include Advance International Media, Banner, ePrivacyConsult, Emediate, NextPerformance, Right Media, Rocket Fuel, Tribal Fusion and Turn Europe.