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July
Scandia Sibiu celebrates 90 years on Romanian market
Graffiti BBDO signs the launch campaign for Dacia Lodgy
Colgate-Palmolive launched a CSR campaign at its 20 years on Romanian market
Grolsch launched Pop-Up your Mind platform
TradeAds introduces Adnaliser on Romanian market
Brasov won Town 2020 in a competition organized by Siemens
Brandient made the global rebranding for Bitdefender Enterprise
Leo Burnett – 1st Momumentary in a P&G campaign
Live Inspire: Romanians are inspired
Presage launches dedicated communication packages for small and medium companies and start-ups
Leo Burnett signs a campaign for Praktiker
Stefan and Adriana Liute officially launched Storience ; more on agency’s story
Saatchi&Saatchi Bucharest implements EU consumers’ informational campaign
Crumbs from Mediascope Europe results for Romania
Digital Fact Book: Romanian digital market , expected to reach Euro 65M by the end of the yearCarmen Georgescu , promoted Marketing Manager Electrolux for East Europe South clusterMihai Gongu, juror at Golden Drum 2012New category of cheese from Albalact, promoted with a TV ad from BBDO Romania
Volksbank and Graffiti BBDO brought spectacular sceneries within Bucharest subway
New campaign for Avon in RomaniaBrandient rebranded Siveco
Tempo made a campaign for BCR targeting the business segment
Graffiti PR signs Tech School , educational platform, the newest UPC campaignVoyo.ro becomes partner with PayPal
Sensemetric expands in Romania and RussiaDigital Star (Leo Burnett Romania) to handle online communication for Rewe Romania
Interpublic enters Romania with newest global media netwok, BPN; Romanian Brand Connection becomes BPN Romania
Internet&Mobile World , event dedicated to online and mobility, scheduled for 2nd part of SeptemberRenault’s Olympic campaign for Olympic Games challenged Romanians to tell emotional storiesRomania’s biggest 10 communication groups had business worth Euro 465M in 2011
“Pepsi. Today, the same as yesterday ” campaign is back
CohnandJansenJWT created a tutorials platform for Vodafone RomaniaKaleidoscope Proximity – a Romania’s BBDO new agency, resulted following merging 2 of group’s agenciesGolinHarris signed Lipton communication campaign
McCann Bucharest, shortlisted at Cresta 2012
Friends Advertising simulated a rebranding for a small Romanian town
DraftFCB made a TV campaign for LEM
Naspers invests in eMag
Gemius study : mobile web – more and more used in CEEMobile Works communicates Beck’s Green Lemon design with an AR app
ZeList Monitor – an eye upon all online press commentsPate Bucegi and Graffiti BBDO – campaign to promote product’s innovative packagingTetra Pak and some of BBDO Romania’s agencies developed a campaign promoting milk
August September
OvidiuRo launched a campaign supported by Romanian actor Marcel Iures
Lowe&Partners and Delikat run a campaign with a house as prize
eMag, campaign on TV
Vlad Petreanu, Romanian journalist and blogger, joins Europa FM radio
Ascend NetSolutions made a food home delivery app for mobiles Timisoreana replaces Ursus as official sponsor of Romania’s national football teamCristian Burci signed to take over Adevarul Holding
Restructuring process at Realitatea TVTempo Advertising signs the launch campaign for a new range of Hame products,
“Around the world, with Romanians”, a Tedoo.ro and SkyTeam Romania project – awarded by SkyTeam for “Best Communication” CohnandJansen JWT made the new website for Unisol
Leo Burnett comes up with a new funny commercial for Bergenbier
McCann Erickson Romania makes an innovative campaign to hire a Junior Art
Adelin Petrisor, awarded at International Photography Awards
Lowe&Partners signed Praktiker ‘s 10 years campaign
Lucian Ionita, new Managing Director Sanoma Hearst Romania
Adrian Maniutiu, to host Income Magazine business show
Mega Image launched Romanian Tastes, with a campaign signed Cohn&Jansen JWT
Centrade Saatchi & Saatchi has a new Corporate Communication Officer Starcom Romania won Pambac media account
Webstock 2012, promoted with an Instagram campaign
Internetics: 160 entries from 39 participants
Google invites Romanian pupils to draw a Doodle for Romania’s national day
Borsec – strongest Romanian brand for 3rd year in Top 50 most powerful Romanian brands
Siemens Race, awarded at Digital Communication Awards 2012 Paginademedia.ro expands multimedia-wise, with a radio show
2activePR – 12 years on Romanian market
Romania smiles , a Colgate campaignBrandTailors rebranded Agricola Bacau
GolinHarris to communicate for TeamNet
Outbox signed 3D “Share the love” campaign
Costi Mocanu – from General Manager Pro TV to Senior Vice-President Head of Voyo ROAA has a new president
White Image handles email communication for Hornbach
“On People and Snails”, an innovative promotional campaign for a movie
Romanian TV host, image of a spices brand
Lowe Vibe, Lowe&Partners and Beck’s dare the public to be part of a new adventure ROAA prepares a campaign together with Bucharest police
Change of vision on promoting Romania’s national brandThe Practice communicates PayPoint in Romania
Saatchi&Saatchi PR communicates for LEGO in Romania
ADC*RO expands with new members
Shakespears School, rebranded by Storience
Forbes Romania, to cease appearing on Romanian market
ZeList monitors LinkedIn mentions
Publicis Bucharest signs Orange campaign for Cangur subscription launchNew campaign for Chio chips from Saatchi&Saatchi Romania
Kaleidoscope Proximity sign a campaign related to US Visa Waiver Program
Leo Burnett Romania loses its Managing Director
Marks, to work for Unicredit Tiriac Bank in Romania
Springer&Jacoby Romania appointed a new Creative Director
Radu Florescu, reelected president EACA for 2nd year in the row
Bianca Naumovici & Alexandra Axinte joined Godmother
IAB Romania 2012 – preview
Cap campaign for INGImportant transactions in Romanian online – 3 in one week
Winners at Webstock Awards
October
Business Magazin reinvents itself, after 8 years of presence on Romanian marketGraffiti PR becomes Ketchum’s exclusive affiliate in Romania Arnos’ image campaign, signed by Saatchi&Saatchi
Forbes will continue to appear on Romanian market
MRM Romania, agency of the year at Internetics 2012
Rusu+Bortun signs the campaign for Digi Life and Digi World RomaniaThe Practice awarded Global Sabre in Issues Management
Graffiti BBDO, appointed to handle Ursus creative account, following a pitch 10 Romanian media agencies started The Media Club
Starcom MediaVest to handle Pernod Ricard Romania’s media account A new campaign signed Leo Burnett opens Antipa Museum “for the 1st time” Romanian ABC has a new website
Grey-G2 Romania made the 1st campaign for Ivatherm
8Team , a new Leo Burnett Romania agency specialized in campaigns optimizationPayU: +38% online card payments in Romania in first 9mo
Biz Days campaign, signed by Next
Paginademedia.ro celebrates 4 years and launches an English section
GolinHarris has XTB Romania as client starting September
Headvertising launched a campaign for Pambac
Storience rebranded Zorile Store
Mercury360 and Zuzu give away a New Year’s trip to New York
Senior Interactive won Pedigree account
GAV appoints a new group account director
Publicis Bucharest campaign sees Carrefour employees fighting with pricesRomanian The Practice – 13th in the general top of the most creative PR agencies in the world
Romanian Online Advertising Market in S1 2012: RON 46.6M Digital Star and Starcom MediaVest communicate online the new Billa Romania stores campaign
Laura Nedelschi is the new Creative Director at TBWA\Bucharest
Renault launched Clio in Romania
Monica Tarnovean, on The Syndicate ’s 5 years of activity on Romanian market
Lowe&Partners and VEKA teamed with Ionut Iftimoaie in a viral campaign for Veka windows
Saatchi & Saatchi and Sensiblu launched a new communication platform
2Parale: Romanians buy online RON 3,000 worth products every hourThe Secret Service tempts women with Kinder Bueno
Adevarul Holding: changes in management and no approval for TV licence renewalPropaganda Live was in charge with Avon’s 15 years caravan
GAV handles creative account of an Italian publishing house
A new Doncafe campaign , launched by Strauss Romania
McCann Erickson Romania won Grand Prix at Cresta Awards 2012 Presage Strategic Communications coordinates communication for Hutton Romania
Baumax and GMP continue the mustache campaign
Ampro Design, awarded at Pentawards 2012
The Practice – Agency of the Year at Romanian PR Award Inside people, promoted to head departments within McCann Erickson Bucharest ZeList Monitor: over 1.3M clips on YouTube, posted by Romanians
Tudor Voican joined GAV
New campaign for Volksbank , from BBDO Group Romania
IAA Excellence Awards 2012 – open for nominationsSaatchi&Saatchi and Reiffeisen bank campaign for a “Life without cash”
Alina Damaschin from Rogalski-Grigoriu, juror at Eurobest 2012
Dan Virtopeanu is the Managing Partner of Breeze Mobile , a new company launched by Leo Burnett Group Romania
GMP PR orchestrated the saga of the story seekers , for IREX Foundation
The Public Advisors joins Tudor Reilly global network
The Alternative School for Creative Thinking – ready for a new semester
November
Lorand Balint takes over the helm of Publicis Bucharest’s strategy Graffiti BBDO and Petrom launched a new communication campaign
Romanian CNA denounces 42 websites distributing pirated series to Romanian Police CME : $140M revenues for Q3 and $ 518.7M in first 9 months 2012Andrea Nemens is the new Executive Director at GMP Advertising Ogilvy signs the communication campaign for Ford B-Max in Romania
2Parale and Wall-Street.ro – partners for ecomTIM 2013 Alina Melescanu joins Ogilvy PR as PR Director
Evolio launched the 1st Romanian cloud video-conference service
Romanian Eye PR to handle Vincon Vrancea’s PR account
Partnership TVR – Google to launch globally online exhibitions on Iron Curtain FallRomanian Brandstalk becomes DDB Romania, takes over some of DDB Bucharest team Bogdan Naumovici and his ideas shop 23 sign the new Flanco campaigns
Graffiti PR – biggest number of nominations for a Romanian agency at European Excellence Awards 2012 Brands&Bears expands with an office in Moldavian capital , Chisinau, and works with StarNet
Ioana Popa is Godmother’s new Client Service Director
Digital Star and Starcom make an innovative coffee invitation , together with Jacobs
Grey G2 Romania says “bush is back in fashion ”, in a campaign for Mai Mult Verde
Bergenbier and Romanian Traffic Police – together in a campaign about the risks of drunken driving
Leo Burnett agencies made a campaign for Samsung
Romanian Leo Burnett & Target signs a fundraising campaign for McDonald’s Romania
Publicis Bucharest gets viral with its fight against traffic accidents
A country,19M ambassadors, a new “Romanians are smart” ROM campaign on Romania’s national day Dacia at Gaudeamus Book Fair, a communication project signed by Publicis Bucharest and Publicis Events Publicis signs a new campaign for Carrefour’s discounts
MEC Romania, awarded 1st prize for advertising services by Romanian Chamber of Commerce and Industry
IAA Romania awarded its accolades during the IAA Excellence Awards 2012
44 entries for Romania , at Eurobest 2012eMag – Euro 12M orders on Black Friday, Euro 15.73M for the entire week-end Hyperactive, to handle digital for XTB Romania
Romanian Government passed the Emergency Ordinance to modify the Audiovisual Law Lowe&Partners and Staropramen brought Prague’s spirit in Romania with a special campaign
Petrom and Graffiti Romania launched a new communication campaign
Romanian McCann Erickson Romania was awarded the Grand Prix in PR at Eurobest
December
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