7 months old Storience, finalist at 2013 Transform Awards

Cristina Blanaru Branding

After just 7 months since launching their own agency, Adriana and Stefan Liute saw their work getting in finals at 2013 Transform Awards. Namely, Storience was selected on the shortlist with the rebranding it made for Romanian Shakespeare School.

Shakespear School’s rebranding was shortlisted in “Best copy style/ Tone of voice”. The winners of the competition will be announced on March 19th, during a Gala scheduled to take place in London.

This rebranding was the only project entered by Storience in the competition and the 1st project the agency made after launching on the market. As announce when the rebranding was implemented, Shakespeare School marked with this process 10 years since founded, a symbolic step in maturation for entrepreneurial companies. Its new visual identity uses and simplifies 2 elements used in the old brand identity, the shield and the English rose, a heraldic symbol that speaks about “Englishness”. The English rose is already present in the interior ornaments of the central headquarters of the school, and the color chosen for the new school identity reminds of the color of the 1st center opened by Shakespeare School.

Storience team involved in the project included:

  • Creative direction and verbal identity (slogan): Adriana and Stefan Liute
  • Identity and web design: Dan Dulau
  • Web development: Stefan Gugurel and Doru Sana
  • Web copywriting: Elena Patru, Stefan Liute, Adriana Liute
Storience is a Romanian branding agency that build coherent and captivating brands, same way as good stories are, and helps them to express themselves in traditional and digital communication channels. Founded on July 1st 2012 by Adriana & Stefan Liyte, Storience has now 12 clients from sectors such as healthcare, professional services, building materials, FMCG, e-commerce, hospitality and NGOs.

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