Performance and experiences, on pastel’s agenda in 2013

Cristina Blanaru Business, People

Romanian agency pastel will expand its performance and experience activities in 2013. For this, the agency hired a Performance Manager and promoted an Experience Designer from its ranks.

The new member in pastel’s team, taking over the attributions of Performance Manager, is Anamaria Neagu, with 10 years of experience as a journalist at Realitatea TV, Prima TV and Gazeta Sporturilor, with a career that started from reporter and went all the way to Editor of the Day. She was in charge of PR and communication for international projects at IN Media Production, where she worked 4 years as Account Manager. 

Anamaria Neagu, performance manager pastel

I was a journalist for many years and this is something one never forgets. But my professional evolution showed me management is as exciting as journalistic life. That’s why I decided to join pastel team, because I found again here that passion that mobilizes people to make beautiful things, passion absent from press for years

Anamaria Neagu

In 2012, we had almost Euro 1M turnover and our team expanded a lot (…) We felt the need for a person to handle only of managing the internal agency’s workflow. We decided to work with Anamaria because the has the professional knowledge and the needed experience to manage more projects in the same time, no matter the deadline. Moreover, her PR experience will be very valuable

Dana Nae Popa,

Managing Partner pastel.

Oana Cristea, experience designer pastel

For the 2nd development direction, the experiential one, a pastel team’s member was promoted. Oana Cristea, previously Communication Specialist, takes over as Experience Designer, with the mission to develop strategical experiences to efficiently communicate clients’ values.

We put out faith in Oana because, with her fun, creative and expansive style to do things, she proved to be the ideal person to assume this task

Ioana Mucenic.

We are different from the other agencies and we aim to show clients more what pastel experience means

Oana Cristea

As Ioana Mucenic mentioned, internal performance will be improved within the agency this year and experiential will be more promoted.

Beauty starts from inside. The same goes with the attention we are giving to brands when we make experiential marketing campaigns for them. That is why, starting 2013, we decided we must improve internal performance and innovate more and more in the experiential area”

Ioana Mucenic.

 pastel is a communication agency specialized in creating brand experiences. It has a diverse portfolio that includes clients from sectors such as FMCG (Mondelez, Bonduelle, Dr. Oetker), B2B (TNT, Cheque Dejeuner), Industry (TenarisSilcotub, GDF SUEZ Energy Romania, Petrom S.A), Auto (Honda), Cosmetics (Avon Romania, Vichy, L´Oréal Professionnel), Agro (KWS Romania, Monsanto Romania), Horeca (Unilever Food Solutions) and others

The agency started its activity in 2006 and was founded by Ioana Mucenic and Dana Nae Popa, that were students at the time.