GMP Advertising made FilmOferta campaign for Romtelecom, following company’s rebranding

Cristina Blanaru Business, Creativity, Digital & Media

GMP Advertising made FilmOferta campaign for Romtelecom, rebranded not long ago in a move aiming to consolidate all its services under the main brand and dropping Clicknet name for its internet services and Dolce for its TV services’s

Campaign’s ads were directed by Steve Fuller and produced by Saga Film, on a “script” signed by GMP Advertising

The communication campaign includes, besides TV, also print ads, communication in stores, materials to support door to door sales and outdoor.

Romtelecom Studios are available also online, with users being able to find more on TV offer on a website signed by Webstyler.

FilmOferta brings, besides Romtelecom’s spring offer, a new visual identity for the company and a new brand architecture. Romtelecom changed and adopted a more friendly, dynamic and modern image, a more optimistic tone, with all communication efforts going towards consolidating Romtelecom brand as a provider of integrated TV-Internet-telephony packages.

Starting 2012’s summer, Romtelecom positioned its communication on best quality content promise. We were first athletes and promoted the best competitions on Dolce Sport. Than, we entered via internet into the movie world, promoting, in the winter, internet in the same package with HBO GO. Now, we continue to offer the best movies content, this time on TV. And how can we prove better that we have the best movies if we don’t turn into movie studios? With this campaign, Romtelecom isn’t only a provider of TV offers, but also positions itself as a producer of  Filmoferte. The visual association with cinema studios is an element that, for sure, will bring us differentiation and memorability during next months within the communication landscape

Ruxandra Rau,

Marketing Director Romtelecom Residential Segment

Romtelecom team involved in the campaign includes:  Roxana Baias (Coordinating Director Product Marketing and Management),  Ruxandra Rau (Marketing Director Residential Segment), Gabriela Lulea (Senior Marketing Specialist), Diana Nedelea (Online Senior Specialist), Gratiela Sevastita (Marketing Communication Specialist), Carmen Miu (Senior Marketing Specialist), Ioana Corcodel (Media Specialist), Georgiana Petruta Pelin (Marketing Communication Representative).

GMP Advertising’s team: Olivia Basag (Group Creative Director), Laur Raboj (Copywriter), Florin Padurean (Art Director), Ioana Cadir (Account Director), Iulia Lupu (Account Director), Oana Isac (Senior Account Executive), George Toader (AV Producer), Ioana Gheorghita (Head of Strategy), Monica Bondoc (DTP), Daniel Chisescu (DTP), Bogdan Stanciu (Head of Design).

Media Investment handled the media part of the campaign.

GMP is one of the most important Romanian independent agency and worked, over time, with brands such as Timisoreana, Romtelecom, bauMax, Arctic, Apa Nova, Boom, Bucovina, Cocolino, Cosmote, Millennium Bank and Monte Banato. The agency received, over the time, awards in Romanian and international festivals.

Webstyler is a Romanian digital agency with 13 years of experience on Romanian market. It is the most awarded local digital agency and also got international recognition in international festivals such as Eurobest and Golden Drum and was shortlisted at Cannes Lions. Among agency’s clients are names such as Romtelecom, ING Bank, Petrom, Knorr, Regina Maria, Mitsubishi or Baumax.