Publicis to handle Skol account and expands its partnership with URBB

Publicis took over Skol beer account and will handle brand’s communication in the next couple years. The agency won the new account following an agency review made by URBB in the end of last year.

Publicis started working with URBB in 2009, once with the relaunch for Granini. Along the time, Publicis’ work with URBB on Granini was awarded 3 Effies, including one in Sustained Success category.

For Skol, Publicis will offer strategy and creative services and will develop an extensive communication campaign for the entire 2013.

For us, ‘013 proved to be a lucky one, although the luck played only a small part in our success. We are preparing for Skol the most interesting and most efficient year in its history. It won’t be easy, as beer market is an extremely competitive one, but Publicis’ experience and URBB’s commitment are the most powerful premises for victory

Catalin Albu

Client Service Director Publicis.

Publicis team that won the account includes Dan Frinculescu – Group Creative Director, Mihnea Gheorghiu – Group Creative Director, Catalin Paduretu – Art Director, Razvan Capanescu – Chief Creative Officer, Lorand Balint – Head of Strategy, Razvan Mihai – Strategic Planner, Victor Maier – Account Executive and Catalin Albu – Client Service Director.