Leo Burnett & Target Romania, awarded for its strategy in “Second – Life” campaign

Romanian agency Leo Burnett & Target was received accolades for Best Strategy with its campaign “Second-Life”, at  The International Advertising Cup

The competition takes place between finalists of the most important regional festivals in South America, Europe and Asia. Leo Burnett’s campaign was selected in the competition after it won Gold in Innovative Campaigns category at Golden Drum.

This award is even more valuable as, in the category we won it, there were some of the best campaigns from last year’s Cannes: Brake Up (Grand Prix), Blood Relations (Gold), Spread the Ted (Silver) sau The Names Promotion (Bronze)

Victor Stroe,

Planning Director Leo Burnett.

Leo Burnett’s team involved in the mentioned campaign included Victor Stroe (Planning Director), Liviu Toader (Art Director), Irina Becher (Copywriter) and  Diana Alexa (Brand Comm Manager) and Andreea Mira (Marketing Director) and  George Stucan (PR Coordinator) from Gazeta Sporturilor.

ICAC (The Intercontinental Advertising Cup) was launched in 2007 by the organizers of  ADFEST (Asia-Pacific), FIAP (South America) and Golden Drum (Central and Eastern Europe). At the 2nd edition of the event, they were joined, as member, by ADC*E (Art Director’s Club of Europe)

The complete list of competition’s winners is available here.