Publicis Groupe shopped for a digital marketing and consulting agency in India

Cristina Blanaru Business, Creativity, Digital & Media

Publicis Groupe announced the acquisition of Convonix, one of India’s leading digital marketing consulting firms based in Mumbai. The company will align with Starcom MediaVest Group (SMG) in India to provide SEO, Paid Search Marketing, Social Media Marketing and Online Reputation Management to an extensive roster of clients.

Founded in 2003, Convonix was the first SEO organization in India; it has a team of over 200 digital advertising specialists serving clients such as Taj Hotels, Reliance Industries, Kotak Mahindra Group, Club Mahindra, Kodak or Aditya Birla Group.

Convonix has a strong international footprint with over 60% of its business coming from overseas. Convonix has also recently developed a proprietary in-house brand monitoring and social listening platform called IrisTrack which enables clients to gather market insight on their products and competitors and also engage customers online to improve their customer service.

Publicis Groupe is the 3rd largest communications group in the world, offering the full range of services and skills: digital (Digitas, Razorfish, Rosetta, VivaKi, LBi), traditional advertising (BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi), public affairs, corporate communications and events (MSLGROUP), media buying and strategy (Starcom MediaVest Group and ZenithOptimedia) and specialized communications with PHCG (Publicis Healthcare Communications Group). Present in 104 countries, the Groupe employs 58,000 professionals.