2Parale: Euro 1M from affiliation and the best affiliate marketing solution for online stores

Cristina Blanaru Business, e-Commerce

2Parale’s business reached to Euro 1M in Romanian and Bulgarian markets, double value compared to 2011. To support market’s evolution, 2Parale launched “99” package, through which online stores can develop a dedicated affiliation program, no matter the experience in the field and promo investments.

Last year, over 220 online stores and advertisers ran affiliation programs via 2Parale. The sales generated by the 15,000 affiliates in 2012 increased by 95% compared to 2011.

Dorin Boerescu

It was a year during which we focused on optimizing the results for our partners, on developing the portfolio and stimulating the super-affiliates through competitions with prizes worth over Euro 22,000. And the results were visible: we grew on a more accelerated rhythm than the online commerce market. We doubled both 2Parale’s business and the sales generated for our partners. Our business in Romania and Bulgaria reached to Euro 1M, a value that doubled compared to 2011

Dorin Boerescu,

CEO 2Parale&2Leva.

In 2013, the affiliation reaches another level in Romania, with 2Parale offering all online stores the opportunity to profit on the advantages given by this promotion channel. “99” package allows online stores to launch, with only RON 99, an affiliation program it can increase sales or the number of newsletter’s subscribers, depending on its objectives. The offer includes up to 10,000 clicks, 300 affiliates, 30 banners for promotion and unlimited message and complete access to reports that can be used to optimize the campaign.

The package is a first on Romanian market and comes to support affiliated marketing as a sales and promotion channel available to all online stores. The package will be available only to the first 99 advertisers that enroll on 2parale.ro/99 until April 30 2013.