Important move on Romanian digital market: Hyperactive and Senior Interactive merge as Senior Hyperactive

Cristina Blanaru Business, Digital & Media

Romanian digital agencies Hyperactive and Senior Interactive merged, with the newly formed agency to act on the market as Senior Hyperactive, under the management of Mihai Tataru, agency’s new Managing Partner. The agency becomes member of Lowe Romania Group, that also includes Lowe, Initiative, GolinHarris, BPN, Medic One and Mobile Works.

Following this merger, the share of digital specialists within Lowe Group is over 40%. With an unique structure in the industry, they cover equally the 2 levels of competencies, both strategy, creation and digital communication and tech area (programming and R&D).

We always wanted to be the best in each of our company’s businesses. We already have a top presence in new communication segments such as digital advertising and mobile marketing. On an effervescent communication market, full of opportunities, we wanted to accelerate the growth of our digital business. We are ready to assume industry’s leadership with Senior Hyperactive

Veronica Savanciuc

Presedinte & CEO Lowe Group Romania.

The 2 agencies started the discussions in September and signed the merger contract in the start of this month, with Senior Hyperactive to become operational on March 30th, 2013.

After 10 years of Senior Interactive, I felt the need of a new challenge, of reaching to a new level. And this new level meant integration within a valuable international group, one of the objectives in our strategical development since the founding of our agency. Belonging to this multidisciplinary group means instant access to local and international know-how in all communication areas, powerful and real expertise. It means real integration (…)

Mihai Tataru,

Managing Partner Senior Hyperactive.

After the merger, Senior Hyperactive clients portfolio includes companies such as Altex (Altex, Media Galaxy), Bayer, BMW, British American Tobacco, Hewlett Packard EMEA, ING Bank Romania, Friesland Campina, LIDL, MSD, Orange Romania, Pfizer, Provident, StarBev, Stilago, Unilever, Wrigley and XTB.

 Alex Visa decided to leave the agency he managed during the last 4 years.