Lowe&Partners gathers points for Bancpost in a 360 degrees creative campaign

Cristina Blanaru Ads, Creativity

Lowe&Partners signs “Points Anywhere” campaign for Bancpost, a complex platform that include TV executions, print, outdoor, internal communication materials in Bancpost branches, SMS Marketing and a strong online component. For the campaign, a dedicated landing page was created – www.puncteoriunde.ro – and an interactive campaign runs on Bancpost’s Facebook page

Lowe&Partners creatives shaped a creative concept that juggles with points idea to bring in the spotlight the new loyality program offered by Bancpost, though which clients are saving money with each buy they make.

The 2 TV executions, directed by Radu Jude, are savory and have as main stars a dalmatian dog and a red dress with bubbles, both placed in funny situations.

The interactive campaign running on bank’s Facebook page, implemented by Hyperactive team, attracted attention by demanding for names for the dog and had a real success, with over 1,500 people coming up with names for the Dalmatian.

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The teas working on the campaign included

  • Bancpost: Stefania Cristescu – Marketing, Robert Zanescu – Marketing Director, Andrei Birsan – Project Manager
  • Lowe&Partners: Creative dept: Manuela Gogu – Creative Director, Aura Sorescu Alboiu – Senior Copywriter, Laurentiu Dumbrava – Senior Art Director; Account: Cristina Popovici – Account manager, Ana-Maria Smultea – Senior Account Manager, Elena Cernatescu – E-thinker, Production: Ilinca Nanoveanu – AV Manager, Nicoleta Grigoriu – DTP
  • Production House: SAGA
  • Director: Radu Jude
  • Hyperactive: Andrei Nistor – Senior Account Manager and  Mihaela Nachi – Account Executive