New Academy at Cannes Lions: Made@Sweden

Cristina Blanaru Creativity, Festivals & Awards

Cannes Lions adds in 2013, together with the Swedish Institute, Made @Sweden, a new academy offering an immersion into creativity the Swedish way.

Some of the world’s most renowned brands have come out of Sweden including the likes of Spotify, IKEA, H&M, Absolut Vodka and Skype. This new three-day program will deliver a unique insider’s perspective from Sweden’s top creatives, techies, innovators, entrepreneurs and behaviorists. Designed for agencies, client marketers and investors alike, it offers change agents and decision-makers new ways to further their potential providing both inspiration and practical tools.

Made@Sweden features a combination of lectures and workshops led by some of the country’s most renowned communication and business schools, top creative agencies and globally successful brands including The Swedish Association of Communication Agencies (Komm!), The Stockholm School of Economics, Berghs School of Communication and Hyper Island.

Creativity is one of the key factors which determine a country’s competitiveness and future growth. I believe everyone has the potential to be creative. It all comes down to the ability to provide a context in which creativity can be unleashed. Sweden has a proven track record and with this academy we are happy to respond to the international demand and curiosity to learn more about the foundation for creativity the Swedish way

Annika Rembe,

Director-General Swedish Institute

This is a really exciting addition to our training programme at Cannes Lions. Swedish creativity consistently pushes boundaries, evident in their many iconic, global brands, and this is an unparalleled opportunity to learn from the best of Swedish talent. We are certain that course members will leave with the renewed knowledge, passion and skills to push brands forward

Steve Latham,

Head of Talent & Training Cannes Lions

Located within the Palais des Festivals, the Academy will run from Thursday 20 June to Saturday 22 June and is open to a maximum of 35 delegates. There are no age restrictions on the academy and the cost is a full week delegate registration package.