G2 Romania signs the ATL campaign for eMag

Cristina Blanaru Ads, Creativity

G2 Romania made an ATL campaign for eMag’s platform “Online will always be simpler”, launched in 2012, the ad agency informs.

The collaboration between the 2 companies is starting with a TV image campaign, aiming to illustrate brands services’ simplicity and efficiency. The 3 ads were launched on Friday and are the first ones in a campaign that will run on more communication channels.

“Happiness” campaign illustrates the reactions from different categories to show, in a more personal manner, the finality of a buy, as most of Romanian users aren’t familiarized with online products and services acquisitions.

We decided to go further than the simple sale and the product, towards what really matters: the joy each of us has when he/she buys something new. No matter it is a TV for the living or toys for the little ones, having a package with what we want  delivered at home is always a reason to be happy. And exactly for this joy to be as real and natural as it is presented in the new campaign, eMAG’s team makes efforts every day to find the best solutions to deliver fast and safe a bigger and bigger range of products. We are over 500 people behind the monitor of each client, passioned of what we are doing and this is visible in clients’ level of satisfaction

Radu Apostolescu

VP & Development Manager eMAG .

Our desire was to create a funny atmosphere and each situation to have a consistent dose of humor. People can have the same type of emotions, but reactions they have are according to each of their personalities and style. There were 2 full days of filming, during which we gathered happiness from children, adolescents, parents, grandparents or pets

Marius Matei

Copywriter G2 Romania

The teams involved in making the campaign included

  • G2 Romania: Mihai Fetcu – Creative Director, Stefan Vasilachi – Head of Art, Marius Matei – Copywriter, Bogdan Teodorescu – Art Director, Alex Petrescu – Communications Planner, Ionelia Craciun  – Senior Account Executive, Monica Grigore – Traffic Manager and Mihaela Bourceanu – Account Director.
  • eMAG: Radu Apostolescu – VP & Development Director, Lucia Ciuca – Marketing Director
  • Production House: Multimedia Est
  • Daan Hocks – director
  • Media: OMD Romania