Okazii.ro: Jewels Romanians are looking for online

Cristina Blanaru Business, e-Commerce, Studies

Okazii.ro released a study that shows that the most looked for jewels by Romanians are engagement rings, Shamballa bracers and Swarovski necklaces. The conclusions are based on the researches made on the website in February and March.

During the 2 mentioned months, jewels searches and buys increased significantly, by 30%, as there were many events focusing on love and women. Also, 3 jewels are bought each hour on Okazii.ro.

Romanians want to be elegant, but also to offer to the loved ones memorable presents, and this is the explanation why, on Okazii.ro, during February and March, jewels category posted important growth both in searches made byusers and in what concerns acquisitions, that can go up by up to 30% compared to the rest of the months. Moreover, every hour, 3 jewels are bought via Okazii.ro, as our statistical annual data shows

Costin Cadelcu,

Marketing Manager Okazii.ro.

In a top 10 most looked jewels on Okazii.ro on January-March 2013, besides engagement rings, Shamballa bracers and Swarovski necklaces, there are also hand made sets, silver pendants, butterfly broaches, other 2 types of necklaces, pearl bracers and diamond rings.

With over 70,000 products listed within Jewels section, Okaazii.ro offers online access to tens of thousands jewels. The offer is a diverse one, with 75% of jewels sold by stores that also offer invoices and guarantee certificates.

As we saw, Romanians are searching and buying jewels online based on followng criteria: fashion, trends of the moment, important moments in their lives and traditions

Costin Cadelcu,

Marketing Manager Okazii.ro.

Officially launched on April 15th 2000, Okazii is the biggest e-commerce website in Romania, connecting millions of sellers and buyers every day. With over 2M listed products in all categories and over 4.2M visitors per month, Okazii is a barometer of online buying trends.