Havas Worldwide ADDV promotes Expresso BRD credit

Cristina Blanaru Ads, Business, Creativity

Romanian advertising agency Havas Worldwide ADDV made a national communication campaign for the personal needs credit Expresso offered by BRD Groupe Societe Generale. Campaign’s ad is broadcasted on the most important Romanian TVs, is directed by Marius Olteanu, with the image signed by Andrei Butica. The filming was made in Bucharest’s Botanical Garden.

The agency and the bank work together since 2004, when ADDV Euro RSCG (now  Havas Worldwide following an international rebranding) came up with a new creative positioning for the banking institution. The corporate signature – “more and more simple” – reflects the orientation towards retail.

Also together, BRD and ADDV  launched a limited edition cards signed by Nadia Comaneci, Gheorghe Hagi and Ilie Nastase, in 2005. since 2012, the bank assumed a new global signature – “We develop together the team spirit” – with the communication in Romania signed also by Havas Worldwide ADDV.

The teams involved in this project included:

  • BRD: Emanuela Ghyka & Cornelia Ghiță – Communication department,  Elena Oprea, Simona Ghita, Claudia Marta – Marketing department.
  • Havas: Vlad Damboviceanu, Letitia Moldovan – creation; Alin Dumitrescu – AV production and Iulia Paraschiv – client service.

Havas is an international communication and advertising group headquartered in Paris. Havas Creative includes Havas Worldwide (former Euro RSCG Worldwide, 316 agencies in 75 countries), the micro-network Arnold (16 agencies in 15 countries on 5 continents) and other agencies with strong local identities. Havas Media operates in over 100 countries and includes networks such as MPG, Arena Media, Havas Sports & Entertainment and Havas Digital.

ADDV, founded in 1999, affiliated to Euro RSCG group in 2000. Nowadays, the agency has in its portfolio clients such as BRD Groupe Societe Generale, Kraft Foods, Reckitt Benckiser, Corcova Roy & Damboviceanu or Hervis Sports.