HumanGraphExperience from Starcom – emotional benefit brands can offer consumers

Starcom MediaVest Romania continues the series HumanGraphExperience with Currency Beyond Money, an infographic that presents the emotional benefits that it can offer to its consumers. The study came as consumers’ need to get involved actively or emotionally in brands communication intensified. In the same time, so did brands need to differentiate in the crowded promotional picture generated by financial crisis.

The data in the study cover 7 consumer segments that include 59% of Romania’s urban population aged 14-74y.o: Tech trend setters, Paparazzi generation, Millennial Men, Social Butterfly, Young Professionals, Modern Moms and Bargain Hunters.

The conclusions of the study are presented in the infographic below: