Albalact and Graffiti BBDO launched a new campaign promoting a special Raraul cheese before Easter

Cristina Blanaru Ads, Creativity

Albalact launched a new communication campaign for a product from Raraul cheese range, cheese with vanilla and raisins used in cakes and pies.

As Romanian Easter is getting close, Albalact decided this is the best moment to promote the new Raraul product.

In a new TVC, Raraul recommends consumers a recipe for holidays and not only, good and fast to prepare with the wonder ingredient.

The TVC is signed by Graffiti BBDO, directed by Hypno and produced by Carlo Production.

The teams involved in the campaign:

  • Albalact: Cristina Miclea – Marketing Director and Celina Condorovici – senior brand manager Zuzu & Raraul
  • Graffiti BBDO: Dragos Radulescu – creative director, Andreea Golban – copywriter, Cristina Panaitescu – art director, Dan Sendroiu – strategic planner, Roxana Hrimiuc – account director, Liviu Isop – AV producer

The new Raraul TV campaign is part of a cross brands campaign launched on long term by Albalact to promote Raraul cheese together with pie doe Linco. The two brands will communicate each other and will appear together on the packaging. Raraul and Linco cross brands campaign includes in store, special priced packages, PR and online.