Papaya created a new campaign for Fabryo and its savana paint

Papaya Advertising created a new campaign for Fabryo and its savana paint brand, focusing to communicate the covering power of the paint.

The ad – that has Andi Vasluianu as star – was taken over by Smart Film (production House), directed by Razvan Marculescu and with the image directed by Alex Sterian.

The campaign runs on main Romanian TVs and will end on June 9th 2013.

The teams working on the campaign are

• Papaya Advertising: Robert Tiderle – Creative Director, Rares Dumitrel – Copywriter, Petru Cuciuc – Art Director and Dana Stefan – Account Manager
• Fabryo: Cristina Avram – Senior Brand Manager, Vladimir Martinus – Junior Brand & Online Marketing Manager and Dragos Militaru – Executive General Manager