IAB Europe announced this year’s shortlist for the MIXX Awards Europe 2013. The Awards received a record number of entries with a total of 234 cases and the jury nominated 3 cases per category. The winners of each category will be announced during the Awards Ceremony, on May 23rd, during Interact Barcelona.

The shortlisted entries are:

Brand Awareness and Positioning

• TBWA Brussels – The birth of the bpack – Belgium
• Tribal DDB Istanbul – Magnum Kıvanç ile Haz Peşinde – Turkey
• Wieden + Kennedy – The Legendary Making of the Date – The Netherlands

Direct Response

• Buzzman – The power of imagination – France
• Ontarget – Aygaz Conversion & Maintenance – Turkey
• Volontaire – Curators of Sweden – Sweden

Lead Generation

• Carat – Opel Antara Drive in Romania – Romania
• These days – Champion of the Fans – Belgium
• V for Virals – Liseler Mesleğiyle Yarışıyor – Turkey

Best Brand/Product Launch

• Duval Guillaume Modem – Push to add drama – Belgium
• Hoshva PR – Watsons Club + on Facebook: first social CRM in Ukraine – Ukraine
• Wieden + Kennedy – My Time is Now – United Kingdom

Experimental & Innovative Campaign

• BBDO Russia Group – Car vs Piano – Russia
• DDB Latvia – SSE Riga Alumni donation campaign – Latvia
• The Geeks – The Risk Test – Romania

Cross-Media Integration

• Codemedia – Show Your Sports Trick – Poland
• Submarine – De Alzheimer Experience – The Netherlands
• Wanda Digital – Ruffles Max Machine – Turkey

Mobile Platform or App

• AKQA – Nike+ The British 10K – United Kingdom
• AKQA – World’s cheapest taxi rank – United Kingdom
• Ogilvy Spain/OgilvyOne – Take them to school – Spain

Selligent Award

• Emakina Direct – Samsung World – Belgium, The Netherlands, Luxembourg
• Stepstone – 100 days recruitment – Europe
• WAZ – The WAZ Aboshop – Germany
• Tagora – Home improvement loans – France
• ZOrganize – Extra Loyalty Card – The Netherlands & Belgium
• NH Hotels – NH World Loyalty Program – Global

The Judging panel of the MIXX Awards Europe included Marc Bresseel (President, Client and Services G14 Mediabrands) – Chairman of the judges, Alain Heureux (IAB Europe), Thierry Téchy (Chief Strategy Officer Selligent), Marcel.li Zuazua (Owner, Herraiz Soto & Co)  and Borge Sandengen (Managing Director Mediafront).

The 2013 edition of the MIXX Awards Europe is the best ever, gathering 234 cases from 24 different countries. This impressive number of entries demonstrates the value and the role of the European MIXX Awards: to provide the industry with one central repository for top class creativity and efficiency and to celebrate Europe’s creative talents from East to West and from North to South. In addition, all cases will be profiled in the Digital Advertising Yearbook! Join us and let’s demonstrate the European power of creativity to the entire digital industry

Alain Heureux,

IAB Europe

Marketing and Interactive Excellence Awards Europe 2013 (MIXX Awards Europe), celebrate the best interactive campaigns across Europe with entry restricted to case studies that have previously won an award at the national level.

The MIXX Awards Europe are organised in partnership with Selligent, RECMA and Duval Guillaume Modem

IAB Europe is the voice of digital business. Its mission is to protect, prove, promote and professionalize Europe’s online advertising, media, market research and analytics industries. Together with its members – companies and national trade associations – IAB Europe represents over 5,500 organisations. The member countries are: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy,  Netherlands, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and United Kingdom.