Graffiti BBDO signs a new campaign for Volksbank in Romania

Cristina Blanaru Ads, Creativity

Graffiti BBDO signs a new campaign for Volksbank, that continues to build on the communication platform launched in 2011 and that aims to help people that found again the simple joys in life.

The new campaign announces the launch of a new product, a deposit with flexible term that promises a lot of benefits, including withdrawing the money without loosing the interest.

The new campaign was launched on April 8th and will run on TV, radio, print and online by the end of June.

The teams involved in the campaign are:

  • BBDO Group Romania: Alex Strîmbeanu – Creative Director, Andreea Popa – Copywriter, Razvan Alexandrescu – Art Director, Stefan Chiritescu – Head of Strategy, Alecsandra Roman – Strategic Planner, Ioana Ghilerdea – Group Account Director, Bogdan Tanculescu – Account Manager, Iulia Manolachi – Account Executive, Liviu Isop – Head of AVF Production, Mirabela Pricopi – Group Account Director, Gabriel Barbu – Account Manager, Alina Moldovan – Digital Strategic Thinker
  • Volksbank Romania: Alfred Borcan – Marketing Director, Camelia Tanase – Marketing Manager, Adrian Patarlageanu – Media Manager, Iuliana Pacesilă – Senior Communication Specialist, Iuliana Duta – Marketing Specialist