EMEA Sabre designated its 2013 winners
EMEA region SABRE Awards designated its winners during a gala held, last night, at the Cupula las Arenas in Barcelona.
The list of Gold and Diamond winners is as follows:
- CEO of the Year: Diamond Sabre Awards for Excellence in Public Relations in the C-Suite: CEO of the Year – AGCO Corporation with Stockheim Media Gesellschaft für Kommunikationsberatung
- Brand-Building – The Launch of EE – Britain’s First Superfast 4G Network (EE with Nelson Bostock Group / M&C Saatchi PR)
- Reputation Management: DNB – Best Bank for Young Families (DNB ASA with Gambit Hill+Knowlton Strategies)
- Masurement and Evaluation: Alcohol-Free Pregnancy (Norwegian Directorate of Health with Burson-Marsteller)
- Africa: Johnnie Walker One Bottle Store (Johnnie Walker with Atmosphere Communications)
- The Balkans: Discovery School / Scoala Discovery (Discovery Networks CEEMEA with Grayling)
- The Baltic: Polish and Pregnant (ADAMED with Headlines Porter Novelli)
- Benelux: IBM Seen in 3D (IBM with Ketchum)
- Dach: Post, Vote, Like – Primark Premiere in Berlin (Primark with Grayling)
- Central Eastern Europe: House in 24 hours (Xella Czech Republic with Neopublic Porter Novelli)
- France: Badoit Express(Badoit with Agence ELAN)
- Iberia: The Best Job of the Spring: See the Grass Grow (Husqvarna with Cohn & Wolfe)
- Mediterranean: Routine is Fantastic (UNHCR with Istituto Nazionale per la Comunicazione)
- The Middle East: Cheyef Halak (LBCi with IMPACT Porter Novelli / IMPACT BBDO)
- Nordics: The World’s Finest Job is Vacant (Verdens Fineste Stilling Ledig) (The Norwegian Department of Education with Geelmuyden-Kiese, Try and Apt)
- Russia and CIS: “The Green Button”: Forming a Culture of Energy Conservation in Russia (SPN Ogilvy)
- Turkey: Keep Living Turkey (Aksigorta with Caretta Communication)
- UK & Ireland (less £50K in fees): Cock & Bull Pie (Charlie Bigham’s with Frank PR)
- UK&Ireland(£50-100K): How the West (Coast) was won (Virgin Trains with Fishburn Hedges)
- UK& Ireland (>£100K fees): The Launch of Shwopping (M&S with Unity)
- Multi-Country Program (1-4 EMEA Markets): Sony NEX-5R Real-Time Gallery (Sony with Cake)
- Pan-European Program (5+ EMEA markets): “Thank you, Mum” Olympic Games PR Activation for P&G Western Europe (P&G with H+K Strategies)
- Global Program (multiple markets in multiple regions, led from EMEA): Curatos of Sweden (Swedish institute and VisitSweden with Volontaire)
- B2B Marketing: The Gnome Experiment (Kern & Sohn with Ogilvy Public Relations/London and OgilvyOne)
- Consumer Marketing (Existing Product): The Tailfin Election (Norwegian Airshuttle with Trigger & Kitchen)
- Consumer Marketing (New Product): Experience: Halo for Halo 4 (X Box with Edelman)
- Integrated Marketing: Get Ahead of the Games (Transport for London and Olympic Delivery Authority with M&C Saatchi)
- Institutions Image: State within a State (City of Ventspils with Nords Porter Novelli)
- Employee Communications: Plumbers Without Borders (Comfort with Prime)
- Employer Branding and Recruitment: Picture Your Perfect Candidate (Avanade UK with Waggener Edstrom)
- Financial Communications: Relaunching Tecnotree With a Revamped Strategy (Tecnotree with Netprofile Finland Ltd.)
- Cause-Related Marketing: Coca-Cola Ecofan – Change Your City for UEFA EURO 2012 ( Coca-Cola Ukraine with PRP, a Weber Shandwick Affiiate Company)
- Community Relations: CENTRAL is a Good Neighbor (Immocap Group with Dynamic Relations)
- CSR: For Better, For Worse, For the Worst (Avon Cosmetics with Neopublic Porter Novelli)
- Public Education: A Message From Scratch (The Swedish Civil Contingencies Agency with Prime)
- Crisis Management: Can a Political Decision of One-Party Government Be Reversed? ( Union Zdravotná Poistovna with Seesame Communication Experts)
- Issues Management: Between Needs and Fears – About the Managing Issue of Nuclear Energy (Polish Ministry of Economy with Partner of Promotion Sp. z o. o.)
- Public Affairs: Single Seat Week (Campaign for a Single Seat for the European Parliament (Edward McMillan-Scott MEP and Alexander Alvaro MEP) with Burson-Marsteller)
- Corporate Media Relations: Pulse of Interpipe – Presenting the Unique Electric Steel-Melting Mill INTERPIPE STEEL (Interpipe with Mainstream Communication & Consulting)
- Product Media Relations (Consumer Media): 50 things to do before you’re 11¾ (National Trust with Mischief)
- Product Media Relations (Trade Media): When World of Warcraft Meets World of PR (Avaya with Fleishman Hillard)
- Digital Campaign: Blocket Easter Eggs (Blocket with Jung Relations)
- Social Media / Social Networking campaign: Absolut Unique (The Absolut Company with Jung Relations & Family Business)
- Blogger Outreach: Rowenta Secret Mission (SEB Group East with Comunica)
- Marketing Men: Man on a Ledge – Entertainment One (Entertainment One with Shine Communications)
- Marketing to women: IKEA Textilery (IKEA Norway with Trigger)
- Marketing to youth: R UV UGLY? (Cancer Research UK with Unity)
- Multicultural Marketing: Afkar – The Launch of Sky News Arabia in the Middle East + North Africa (Sky News Arabia with Hill+Knowlton Strategies )
- Automotive: Renault Searches and Awards 100 Ambassadors of the Olympic Values (Renault with The Practice)
- Fashion and Beauty: Working Together To Make Hair Loss One Less Worry (Proctor & Gamble Pantene Pro-V with Ketchum)
- Food and Beverage: Danone Adopts the Salami Village (Danone with Burson-Marsteller)
- Food and Beverage: Commodity: The Malaysian Palm Oil Industry Takes Up the French Officials (Malaysian Palm Oil Council with Fleishman-Hillard France)
- Home and Furniture: “Powerwaster” (“Miljøvakt AS” with Geelmuyden.Kiese)
- Entertainment: Season Two launch of the FA Women’s Super League – Kicking Off a Media Storm (The Football Association with iris)
- Financial Services: The Travel Economist (FOREX Bank with Spotlight PR)
- Food Service: Reviving and Celebrating the Oldest Cafe in Bucharest (Cafeneaua Veche with PR People)
- Retailers: The Launch of Shwopping (M&S with Unity)
- Travel & Tourism: Launching Nemesis Sub-Terra (Alton Towers with Cake)
- Energy and Natural Resources: Embracing Responsibility and Restoring Supply Security – Wintershall Communication During and After the Uprising in Libya (Wintershall Holding GmbH with navos – Public Dialogue Consultants GmbH)
- Chemicals and Industrials: From Faeces to Phosphorus (Thermphos)
- Professional Service Firms: Lawyers Go To School (Beck Krist Bubits & Partner Lawyers (BKB) with The Skills Group)
- Real Estate and Construction: Putting Sea Containers on the Map (Sea Containers with Golden Goose PR)
- Transportation and Logistics: NorthLink Ferries (Serco with Weber Shandwick)
- Consumer Electronics: Samsung Smart Cameras: The Perfect Anti-Endorsement (Samsung with The Red Consultancy)
- Technology: Hardware: Kobold VR100 Robotic Vacuum Cleaner (Vorwerk, Kobold Business Division with Hering Schuppener Unternehmensberatung für Kommunikation GmbH)
- Technology:Software and Services: The Node Pole (Luleå Business Agency with Prime)
- Telecommunications: Campaigning for a Step-Change in Our Reputation (O2 (Telefónica UK) with Blue Rubicon)
- Web-Based Business: How cars predicted Dutch elections (Marktplaats with Fleishman-Hillard Amsterdam)
- Animal Care: Do You Speak Animal? If You Don’t, Follow Royal Canin’ YouTube Channel (Royal Canin with Cohn & Wolfe)
- Consumer Health: Sole of Fashion (Compeed with Weber Shandwick)
- Helthcare Providers: The Life Giver Campaign (The University Hospital of Oslo with Geelmuyden.Kiese)
- Medical Technology: The Perception of Innovations (German Medical Technology Association with Ketchum)
- Pharma: RX: Melanoma: A Matter of Time (Roche Italy with Edelman Italy)
- Associations: BeerDefence (PIVOBRANA) – Support Campaign for Slovakia´s Small Independent Breweries (Slovakia´s Association of Small Independent Breweries with Dynamic Relations)
- Educational and Cultural Institutions: Global Conversation (USC with APCO Worldwide)
- Government Agencies: GREAT Britain Campaign (UK Government )
- Not for profit organizations: First Annual Recognition Award for Social Entrepreneurs “Impulse Good” (Foundation “Our Future” with CROS)