CohnandJansen JWT signs the campaign “Floriol 21 days”

Cristina Blanaru Ads, Creativity

CohnandJansen JWT signs the campaign Floriol 21 days. Starting from the idea that the brand believes in healthy nutrition, the agency aims to help actively Romanians to improve their gastronomic habits, diet and lifestyle.

According to studies, human brain needs 21 days to adopt a new habit and this is how Floriol 21 program appeared. Through this program, the brand became the personal trainer for Floriol’s consumers for 3 weeks. Participants to the program benefit of counciling and customized diets developed by a Floriol nutrition specialist, based on the data they offer on the online platform www.poftadeviata.ro.

Through Floriol brand, we encourage the consumers to discover their own healthy lifestyle, the result of various and diversified food, daily movement and positive attitude towards the others and towards environment. No matter we are talking about shopping, mall, work or home, Floriol is the healthy choice (…)

Florin Ciobota,

Trade Marketing Manager Bunge Prio.

Because a new life plan includes also many details you cannot remember (such as meal hours, when or how often to drink water, when to go to the gym, when to take a break etc), we developed a widget called Memo 21 that takes over that weight and gives a reminder for everything one needs to do. Moreover, the motivation is the most important when you make such a change. That is why we included the option to self-evaluate the progress within a page with personalized diet.

Raluca Iacob,

Senior Strategic Planner CohnandJansen JWT.

A live dialogue platform with consumers adds to all mentioned ones; on weekly basis, Floriol’s nutrition specialist spends two hours answering directly, on brand’s Facebook page, to the questions related to 21 days program.

The campaign runs in retail, online, BTL, started in March and will end on June 30th.

The teams involved in the campaign are:

  • Bunge Prio: Ionut Atanasiu – Senior Brand Manager, Florin Ciobota – Trade Marketing Manager, Mirabela Manolache – Junior Brand Manager.
  • CohnandJansen JWT: Alex Negoescu – Group Creative Director, Raluca Iacob – Senior Strategic Planner, Sebastian Romano-  Copywriter, Octavian Budai –Art Director, Cosmin Nicola – Web Designer, Silvia Nemes – Account Director, Maria Sarivan – Project manager, Cristian Dobre – BTL & Production.